Oct 27, 2026Host

The PHPocalypse

The PHPocalypse
Show notes

Ian and Aaron talk about Aaron's talk at Resend Forward, Ian's trip to the World Series, the PHPocalypse, Ian's dream job, and so much more.

Sponsored by Svix - https://svix.com/mt, Maileroo - https://maileroo.com/, Bento - https://bentonow.com/, PostShiba - https://www.postshiba.com/, and Typesense - https://typesense.org/.

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(00:00) - Hello Brewers Man

(09:56) - Aaron's Trip to SF

(28:18) - Ian's Dream Job

(40:21) - Inside Baseball

(43:16) - The PHPocolypse

(01:00:17) - Indie Hacker Brainworm

(01:03:21) - Found Money

(01:14:22) - An Update on Aaron's Book

(01:34:39) - Marketing Offsite

Links:Brewers go up 2-0 in the World Series - https://sports.yahoo.com/articles/brewers-reach-2-0-world-202521616.html Sal Frelick - https://en.wikipedia.org/wiki/Sal_Frelick Laravel Founders Panel at Accel - https://luma.com/laravel-43ty Resend Forward - https://resend.com/forward Aaron’s talk at Resend Forward - https://x.com/resend/status/2113422915995869519 Laravel Cloud - https://cloud.laravel.com/ Accel - https://www.accel.com/ The Atlantic: “If Anything Happens to This Guy … Everyone Is Screwed” - https://www.theatlantic.com/technology/2026/10/man-who-saved-internet-php-vulnerability/689123/ stealmybitcoin.com - https://stealmybitcoin.com/ Brotli CVE-2026-111497 - https://www.cve.org/CVERecord?id=CVE-2026-111497 Ruby’s level 10 CVE - https://thehackernews.com/2026/10/ruby-fixes-three-regex-engine-bugs.html Aaron’s bound book - https://x.com/aarondfrancis/status/2114075906025140348 Fire & Blood by George R. R. Martin - https://www.penguinrandomhouse.com/books/556963

Transcript

Transcript

00:09

Speaker 1

You're listening to Mostly Technical, which is brought to you by Leirjobs, the official Laravel job board, and Solo, the workspace for your agents and dev stack. And now, Ian and Aaron.

00:20

Speaker 2

Hello.

00:21

Aaron Francis

Hello, Brewers man. Tell us what the hell is-

00:23

Speaker 2

Brewers

00:24

Aaron Francis

... what the hell's going on over there today?

00:27

Speaker 2

Woo! Brewers.

00:29

Aaron Francis

Uh, it's unbelievable.

00:31

Speaker 2

Woo! I went to the World Series.

00:35

Aaron Francis

You did.

00:35

Speaker 2

The Milwaukee Brewers were playing in the, in the World Series, my son's favorite team, who I have adopted as my favorite team, and, uh, it was my 50th birthday weekend.

00:48

Aaron Francis

Oh, man, happy birthday.

00:50

Speaker 2

Thank you. Thank you. I know-

00:51

Aaron Francis

Listen, I don't wanna hear all about... Sorry. I wanna hear all about baseball. But before we do-

00:57

Speaker 2

Got it

00:57

Aaron Francis

... tell us about something else.

00:58

Speaker 2

No! I got so excited about the Brewers, I forgot our obligations. Thank you for making this Brewers trip possible- ... to SVIX. In the age where code is cheap, you might be tempted to build webhooks in-house. SVIX has solved all the hard problems about scaling webhooks, so you can avoid triaging failed deliveries and incrementally building features.

01:21

Check them out at svix.com/mt. That's S-V-I-X/mt. And to Mailerroo, mailerroo.com, one platform to send, receive, and test emails with great deliverability, EU hosting, and pricing that doesn't punish you for growing. Check them out at mailerroo.com.

01:43

Link in the show notes as well. Um, yeah, so okay. I went to the Brewers. I went to the World Series.

01:52

Aaron Francis

Yeah.

01:53

Speaker 2

Lifelong dream.

01:53

Aaron Francis

My favorite part is over. I wanted to hear the pre-roll. That was my favorite part.

01:58

Speaker 2

We gotta get you-

01:58

Aaron Francis

So tell me-

01:59

Speaker 2

... into a sports ball guy. How are you... You don't like movies, and you don't like sports ball? Come on, man. Come on.

02:03

Aaron Francis

I like movies.

02:04

Speaker 2

Give me something.

02:05

Aaron Francis

I like movies.

02:06

Speaker 2

Yeah.

02:06

Aaron Francis

I just... I haven't seen as many as you have.

02:08

Speaker 2

Mm.

02:09

Aaron Francis

I don't like baseball. Um, I like watching soccer, playing soccer.

02:16

Speaker 2

Okay.

02:17

Aaron Francis

But I don't, I don't watch... I don't, I can't follow a European team 'cause of life.

02:22

Speaker 2

Mm.

02:22

Aaron Francis

So I end up watching nothing. So-

02:24

Speaker 2

Okay. There are American teams. I don't know if you're aware of that.

02:27

Aaron Francis

Yeah, but they suck.

02:30

Speaker 2

Like watching the Minor League Baseball games?

02:32

Aaron Francis

Yeah.

02:32

Speaker 2

Yeah.

02:32

Aaron Francis

No disrespect to the... Actually, a little bit of disrespect to the MLS. They, they kinda suck.

02:37

Speaker 2

Yeah.

02:37

Aaron Francis

So tell me, I, I will give you the floor. Keep it tight for for me.

02:45

Speaker 2

Yeah.

02:45

Aaron Francis

Uh, the Brewers. So what are we-

02:47

Speaker 2

Brewers

02:47

Aaron Francis

... are we up 2-0? Am I right? Are we up 2-0?

02:49

Speaker 2

2-0 in the World Series.

02:50

Aaron Francis

That's awesome. Congratulations.

02:54

Speaker 2

Amazing. Uh, yeah, I mean, there's a couple... There's a AI angle to this. So-

02:59

Aaron Francis

Oh, perfect

02:59

Speaker 2

... yeah, leading up to the World Series, right, I was like, we got, we have super intelligence, as they say.

03:06

Aaron Francis

Of course.

03:06

Speaker 2

We have artificial intelligence.

03:08

Aaron Francis

SI.

03:08

Speaker 2

Right? So what's this gonna cost me, you know? 'Cause I told my son several years ago, "If they ever make the World Series, we're going to the World Series," right? So I'm like, okay. They, they're, they're winning. They're winning playoff games. There's a whole side quest where we were supposed to have a birthday party for me, and it was gonna be, like, on my birthday, but then I was like, "Oh, the World Series is there, and if we, if, if they make it, okay, so we shouldn't do it then." So we did it the week after on Sunday, but then we, we couldn't do that 'cause my daughter had a thing.

03:33

Then we tried to make it on Halloween, but nobody could come 'cause it's Halloween, and I have kids, and the kids are doing stuff. So right now I'm not having any birthday party. This is my birthday party.

03:40

Aaron Francis

Oh, this is your birthday party.

03:42

Speaker 2

So it-

03:42

Aaron Francis

Happy birthday, Ian

03:43

Speaker 2

... which is fine. Yeah, it's fine. But, like, so there's already been commotion. I'm like, all right, what's this gonna cost me, right? I'm on the hook. So I check this out with AI. I'm like, in historically, what is the prices? What do these go for, right? So I try to figure that out. It's like, okay, 1,000 bucks a ticket. All right. And that's, like, to kinda get in. You want a better ticket, it's gonna be, like, 1,500 bucks.

04:04

Fine. But no, everybody loves the Brewers, Aaron. Everybody loves the Brewers. And these tickets end up going for twice their historical values.

04:12

Aaron Francis

Ooh.

04:13

Speaker 2

Nobody even's really sure why, honestly. But, um, the AI told me, "Oh, it gets cheaper as it gets closer to the game." I kept waiting. I kept waiting. They're not getting any cheaper.

04:23

Aaron Francis

Mm.

04:23

Speaker 2

And I was like, "I don't wanna have a shitty option seat."

04:24

Aaron Francis

I feel like I coulda told you that one, but yeah.

04:27

Speaker 2

No, this is supposed to get cheaper as it gets closer. So anyway, the AI lied to me and/or something was different, which is why.

04:32

Aaron Francis

For the first time probably.

04:33

Speaker 2

Yeah, probably. So-

04:34

Aaron Francis

Don't look at any of your code, but maybe for the first time it's lied to you.

04:39

Speaker 2

So anyway, I spent a pretty penny on two games of tickets. But I'm talking about storybook, just, like, magical princess level, unbelievable how this whole trip went. Flew to Chicago, then drove to Milwaukee 'cause a lot more flights to Chicago. Just both games were great.

05:00

I won't go into all the details for you 'cause I know you're not that interested.

05:04

Aaron Francis

Thank you.

05:04

Speaker 2

But both games were close, exciting games that the Brewers won. Saturday was my actual birthday. My favorite player, Sal Frelick. Sal Frelick, the show... I don't see Sal's name here.

05:17

Aaron Francis

You guys gotta catch this one on video. This is a video-worthy one.

05:20

Speaker 2

Sal Frelick hits a game-tying home run on my birthday. He did it for me.

05:28

Aaron Francis

Pretty cool. Pretty cool.

05:29

Speaker 2

And this is a guy who had, like, two home runs all year. He's not a home run guy. He hits a game-tying home run in the World Series on my birthday. So that was amazing. I was freaking out. My son's freaking out. It's great. And then they come back to win the game. So that's the trip, but it was an amazing trip. Lots of fun.

05:47

Aaron Francis

So it is, it has been well established-

05:49

Speaker 2

Yes

05:49

Aaron Francis

... that I don't care about baseball.

05:51

Speaker 2

That's it.

05:51

Aaron Francis

However, I'm not one of these, "You shouldn't care about baseball"- ... or, "You shouldn't care about sports," people.

05:58

Speaker 2

Mm, that's good.

05:59

Aaron Francis

I think this sounds amazing.

06:01

Speaker 2

Yes.

06:01

Aaron Francis

This sounds like a perfect trip Sounds like a great father-son experience-

06:07

Speaker 2

Super father-son

06:07

Aaron Francis

... a wonderful memory.

06:09

Speaker 2

Yeah.

06:09

Aaron Francis

And listen, when I'm, when the World Cup comes around every four years, I get super emotionally invested.

06:15

Speaker 2

Yeah.

06:15

Aaron Francis

It's a blast. It's a freaking blast. So I'm very happy. Thank you for sparing me the baseball details.

06:22

Speaker 2

Yeah.

06:22

Aaron Francis

Um, but I'm very happy that the trip was so great and that your team is winning. So what's next?

06:26

Speaker 2

Yes.

06:26

Aaron Francis

They're back home or-

06:29

Speaker 2

No. So they are... They were home-

06:30

Aaron Francis

Those, those two were home

06:30

Speaker 2

... so we went to Milwaukee.

06:32

Aaron Francis

Okay.

06:32

Speaker 2

Yeah. We saw them, and we wanted to see them in Milwaukee, get the home energy, you know?

06:35

Aaron Francis

Got it.

06:36

Speaker 2

Now, the ticket prices in Tampa Bay, which they're playing the Tampa Bay Rays-

06:40

Aaron Francis

Okay

06:40

Speaker 2

... are literally one quarter the price or one fifth the price even of what the tickets were in Milwaukee.

06:46

Aaron Francis

Sounds like we're going again.

06:48

Speaker 2

So I'm tempted to go again, but I do have another trip this week.

06:50

Aaron Francis

Sounds like we're going again.

06:52

Speaker 2

My son has college, so whatever. We're probably not going again-

06:56

Aaron Francis

Listen

06:56

Speaker 2

... but I want to.

06:56

Aaron Francis

Your son's never gonna be 19 and the Brewers are in the World Series-

07:00

Speaker 2

I know

07:00

Aaron Francis

... ever, ever-

07:02

Speaker 2

I know

07:02

Aaron Francis

... ever again.

07:03

Speaker 2

Jamie, do you hear this? Aaron says we have to go.

07:05

Aaron Francis

I'm sorry, Jamie. I'm normally on Team Jamie against... You and I united against Ian.

07:11

Speaker 2

No.

07:11

Aaron Francis

However, I think this may call for... This is a special situation.

07:16

Speaker 2

Wow.

07:17

Aaron Francis

I know.

07:17

Speaker 2

I wasn't expecting that.

07:18

Aaron Francis

I know.

07:18

Speaker 2

Look at this. So-

07:20

Aaron Francis

Listen, if it's one fifth, they're up 2-0. Your son's 19. This is a-

07:25

Speaker 2

He's 20

07:25

Aaron Francis

... father-son thing.

07:26

Speaker 2

Yeah.

07:26

Aaron Francis

He's 20. It's never gonna happen again.

07:29

Speaker 2

Yep.

07:30

Aaron Francis

I, I, I don't know. I think he, I think you just let her rip, baby.

07:33

Speaker 2

Well, if they win tonight, maybe we pop down for game four. I'm supposed to be in Philadelphia tomorrow, though.

07:39

Aaron Francis

Oh, so they play... They already play tonight.

07:40

Speaker 2

They play tonight, yeah, so they were off yesterday.

07:42

Aaron Francis

Wow, they do these things quick.

07:43

Speaker 2

Yeah. They don't mess around. It's not like, uh, some of the other sports where there's, yeah, space between. They're like, they're going, so-

07:48

Aaron Francis

So if they win, if they win tonight, would they play in, whatever you said, Miami, Tampa Bay-

07:53

Speaker 2

Tampa Bay

07:54

Aaron Francis

... game four-

07:55

Speaker 2

Yeah

07:55

Aaron Francis

... where they could potentially win the whole thing?

07:57

Speaker 2

Yes. Mm-hmm.

07:57

Aaron Francis

You have to go to that.

07:59

Speaker 2

Oh my gosh, look at this guy.

08:02

Aaron Francis

If they could potentially win and the... Yeah, all right. It's, it is sealed.

08:07

Speaker 2

Oh, wow. I wasn't expecting this.

08:10

Aaron Francis

Yeah.

08:10

Speaker 2

So I don't know. It's honestly probably not happening, but I do like where your energy's going, and I, I do tend to agree with you. So I don't know. But anyway, I do think it's gonna be... So in Milwaukee, there was literally n- no Tampa fans.

08:25

Aaron Francis

Cool.

08:25

Speaker 2

There was one section with the families, and that was it. Um, but I think it, I think it's gonna be different in Tampa Bay.

08:34

Aaron Francis

Yeah.

08:34

Speaker 2

Uh, I think it's gonna be tons of Brewers fans there, so it'll be a little bit home game.

08:36

Aaron Francis

I don't know a lot, but I think it'll be a little bit different in, in Tampa Bay.

08:39

Speaker 2

Yeah, Tampa Bay, they're... I don't know. But it's kinda fun. This is like two small market teams. Milwaukee is the smallest market in all of baseball, and they spend like the 19th amount most money. Um, Tampa Bay is a bigger market, like by population, but does spend even less than Milwaukee on the team.

08:59

Aaron Francis

That's, that's why the tickets were so expensive because people know this might not happen again for a long time.

09:04

Speaker 2

I think there is an aspect of that, yes.

09:06

Aaron Francis

Yeah, for sure.

09:06

Speaker 2

Like every year it's like Yankees, Dodgers, Houston, like these big market teams, Boston, whatever. So, um, I do think there is an element of that. And like, they're also just like a different... They're a fun style. Their games are almost always close and stuff, so I think there's a lot of energy just around them. But, uh, so that's the baseball trip, but it was super, yeah, incredible memory.

09:28

Aaron Francis

Good.

09:28

Speaker 2

Top tier memory. Um, and yeah, had some good food. All that stuff was, was good too. But yeah, great time was had. Sal Frielich, home run on Wednesday.

09:39

Aaron Francis

Way to go, Sal. Way to go, Sal.

09:41

Speaker 2

Way to go, Sal. He did it for me. Um, so yeah, great time. And-

09:45

Aaron Francis

All right, enough, mostly baseball

09:47

Speaker 2

... enough baseball. What else we got going on? You have a bunch of stuff going on.

09:51

Aaron Francis

We have, we have, we have a lot of stuff. Where do you wanna go next?

09:55

Speaker 2

Um, oh, I don't know. Should we do PHP Apocalypse or should we do, uh, your talk? Why don't we do your talk?

10:01

Aaron Francis

Let's, let's roll it all in together-

10:03

Speaker 2

Okay

10:03

Aaron Francis

... 'cause it kinda goes, it kinda goes together.

10:06

Speaker 2

All right. Okay.

10:06

Aaron Francis

Um, and thank you for noticing this is a new hat, which is relevant.

10:11

Speaker 2

Really?

10:11

Aaron Francis

It is, uh, it is my favorite type of new thing, which is an exact replica of the old thing.

10:17

Speaker 2

Yeah. I'm pretty sure I've seen you wear this hat. All right.

10:22

Aaron Francis

So part of this trip, we went to-

10:23

Speaker 2

Yeah

10:23

Aaron Francis

... the Excel offices, uh-

10:25

Speaker 2

Okay

10:25

Aaron Francis

... for the board meeting, and after the board meeting was over, like a proper, you know, grown-up, like-

10:31

Speaker 2

Mm-hmm

10:31

Aaron Francis

... very serious businessman, I was talking to the VC, and I was like, "Hey, dude, you got any more of those hats back there?"

10:40

Speaker 2

You have to build a swag situation-

10:43

Aaron Francis

Yeah

10:43

Speaker 2

... in this many million, billion dollar, uh, organization.

10:44

Aaron Francis

I know that, I know that you very publicly invested $57 million into Laravel, and that's awesome, but do you have any more hats?

10:52

Speaker 2

Right. That's what you need.

10:52

Aaron Francis

'Cause I want another hat.

10:53

Speaker 2

Yeah.

10:54

Aaron Francis

So I told Jennifer I have a new dress hat. So I still have my old one-

10:57

Speaker 2

Oh, okay

10:57

Aaron Francis

... that I can wear, you know, out and about, and this is my-

11:00

Speaker 2

Mm-hmm

11:00

Aaron Francis

... this is my dress hat, which she just-

11:01

Speaker 2

It's been demoted

11:02

Aaron Francis

... totally rolled her eyes at.

11:04

Speaker 2

Yeah.

11:05

Aaron Francis

So big trip last week.

11:06

Speaker 2

Yeah.

11:07

Aaron Francis

Um, went to San Francisco.

11:10

Speaker 2

Mm-hmm.

11:10

Aaron Francis

Tuesday, um, Tuesday we had an event at the Excel offices.

11:16

Speaker 2

Okay.

11:16

Aaron Francis

Uh, it was a founders panel, and it was Taylor, Sam Lambert of PlanetScale, and Michael Greenwich of Work OS. Um-

11:24

Speaker 2

Okay

11:24

Aaron Francis

... so we had about 100 people show up. Uh, did the whole mix and mingle thing, and then I hosted the panel, which was a lot of fun.

11:33

Speaker 2

Oh, that's fun.

11:34

Aaron Francis

So I got to emcee the panel. Um, so this trip was a little bit stressful, if I'm being honest.

11:40

Speaker 2

Okay.

11:41

Aaron Francis

Because-

11:41

Speaker 2

You were gone a long time.

11:42

Aaron Francis

I was-

11:42

Speaker 2

I wasn't expecting you to be gone so long like that

11:43

Aaron Francis

... I was there a long time.

11:45

Speaker 2

Yeah, all right.

11:45

Aaron Francis

So Tuesday night was the panel. Wednesday was Resend Forward, where I gave a talk.

11:50

Speaker 2

Mm-hmm.

11:50

Aaron Francis

And then Thursday was the board meeting.

11:53

Speaker 2

Ah.

11:53

Aaron Francis

And then accidentally on top of all of that was the PHP Apocalypse.

11:58

Speaker 2

Right.

11:58

Aaron Francis

So it was, it was a little bit stressful. I didn't sleep-

12:02

Speaker 2

Yeah

12:02

Aaron Francis

... very much. Um-

12:03

Speaker 2

Oh my goodness

12:04

Aaron Francis

... so not ideal. The founders panel was awesome.

12:08

Speaker 2

Yeah.

12:09

Aaron Francis

Super great. Um-

12:10

Speaker 2

Is, is PlanetScale an Excel thing or no?

12:13

Aaron Francis

I don't know if Excel is in them or not.

12:16

Speaker 2

Okay.

12:16

Aaron Francis

That's a good question.

12:17

Speaker 2

I wasn't sure. Uh, 'cause he's, he's at their stuff. I mean, we saw him there the other time with you.

12:21

Aaron Francis

Yeah. Yeah, yeah, totally.

12:21

Speaker 2

He's in the Excel offices hanging out, so I didn't know-

12:24

Aaron Francis

Yeah

12:24

Speaker 2

... if he was-

12:24

Aaron Francis

Yeah

12:24

Speaker 2

... part of the family.

12:25

Aaron Francis

He's, he's a man about town. Um-

12:26

Speaker 2

Yeah.

12:27

Aaron Francis

So that was super fun. I got to see my old boss, Holly. I got to see Ben Dicken, who's the dev ed over there. Um, got to see a lot of PlanetScale people. Um-

12:39

Speaker 2

Was this in the same space we were in, like the-

12:41

Aaron Francis

It was, yep

12:42

Speaker 2

... loft kind of thing?

12:42

Aaron Francis

Yep.

12:43

Speaker 2

Nice.

12:43

Aaron Francis

So this was up in the Excel penthouse, which was super fun.

12:46

Speaker 2

Mm-hmm.

12:47

Aaron Francis

Um, and it went, it went great. The panel was very talkative. I told them beforehand, "Guys, we are not gonna run down you, like answer A, B, C. Great. Next question. Answer A-

13:00

Speaker 2

Yeah

13:00

Aaron Francis

... B, C." 'Cause that is just the most boring-

13:02

Speaker 2

That's the worst

13:02

Aaron Francis

... thing in the world.

13:03

Speaker 2

Yeah.

13:04

Aaron Francis

So I told them ahead of time, "Feel free to talk over each other, ask each other questions, interject."

13:09

Speaker 2

Yeah. Mm-hmm.

13:10

Aaron Francis

Like, this is supposed to be interactive, not just depressing. And they did. They abided, and it was awesome.

13:18

Speaker 2

Was, uh, was PHP Apocalypse on the menu at that point, or I forget? The-

13:22

Aaron Francis

I believe it was, yes.

13:24

Speaker 2

I think it was. We were aware of it-

13:26

Aaron Francis

We were aware

13:27

Speaker 2

... coming anyway, right? Okay. Got it.

13:28

Aaron Francis

'Cause people kept asking, like, "Hey, what's going on? Are you guys-

13:31

Speaker 2

Got it

13:31

Aaron Francis

... are you guys freaking out?" Um- And I remember before everyone showed up, we were all sitting around the big board table up there, just the Laravel team talking about like, "All right, what's our plan? What are we gonna do?" You know, infrastructure was everybody was already online making plans and stuff. So that whole-

13:50

Speaker 2

Right

13:50

Aaron Francis

... thing was a nightmare. Um-

13:51

Speaker 2

Yep.

13:52

Aaron Francis

Wednesday, you know-

13:54

Speaker 2

Mm-hmm

13:54

Aaron Francis

... I stay up very late Tuesday night just, like, hanging out in Slack, making sure that any messages that need to go out to the public are going out.

14:04

Speaker 2

Yep.

14:05

Aaron Francis

You know, telling, telling employees kind of what not to talk about. Like, "Don't, don't say this kind of stuff online right now. Let's just wait for it to pass." So then Wednesday morning, I wake up, uh, continue to, to Slack quite a bit, and then I'm like, "I got a talk. I, I have a talk I'm supposed to give." Um, and you know-

14:25

Speaker 2

And this isn't one you've given before, right?

14:26

Aaron Francis

This is not one I've given be-

14:27

Speaker 2

This is a new one

14:28

Aaron Francis

... this was brand new.

14:29

Speaker 2

Okay. Yeah, so you c- it's not just in the pocket, like.

14:31

Aaron Francis

No. And so the way that I write talks typically is think about it for, like, two or three months, and then write it down.

14:40

Speaker 2

Mm-hmm.

14:40

Aaron Francis

Uh, like, maybe a couple of days beforehand. And so that's what I did this time. And I didn't, I didn't have the same time to practice it, like, 10 times like I normally do.

14:52

Speaker 2

Right.

14:53

Aaron Francis

But, you know, I'd been thinking about it for a long time. It's all kind of right down the middle for me, so I wasn't-

14:58

Speaker 2

Mm-hmm

14:58

Aaron Francis

... super worried. But I did practice-

14:59

Speaker 2

Yeah

14:59

Aaron Francis

... it once before I went out, you know, before I got in the Uber.

15:03

Speaker 2

Yeah.

15:03

Aaron Francis

So I practiced it one time.

15:05

Speaker 2

Yeah. And once in the Uber.

15:06

Aaron Francis

Before I got in the Uber.

15:06

Speaker 2

And once before the Uber.

15:07

Aaron Francis

Yep.

15:07

Speaker 2

Yeah.

15:08

Aaron Francis

Um, and, you know, I had, I had all these beautiful slides, so I was, I was prepped, but I could've... I would've felt a little more secure if I had practiced it 10 times.

15:20

Speaker 2

Right.

15:21

Aaron Francis

But it, it's okay. It turned out great.

15:23

Speaker 2

Yeah.

15:23

Aaron Francis

Um, I did-

15:24

Speaker 2

I watched it. I feel like it was fairly polished. Like-

15:27

Aaron Francis

It was fairly polished

15:28

Speaker 2

... maybe not at your, like, top tier when you-

15:30

Aaron Francis

Right

15:30

Speaker 2

... totally got locked in. But it was not like, oh, this guy just wandered on stage-

15:34

Aaron Francis

No

15:34

Speaker 2

... and was making this up as he goes type of thing. Yeah.

15:36

Aaron Francis

No, not at all.

15:37

Speaker 2

No.

15:37

Aaron Francis

Um-

15:37

Speaker 2

It felt, it felt good.

15:38

Aaron Francis

So yeah. I walked out on stage. I think I was the first, I was, like, the first non-Resend talk.

15:46

Speaker 2

Okay.

15:46

Aaron Francis

So they came out, they did a few announcements of, like, we're launching, uh, they built their own email infrastructure.

15:53

Speaker 2

Mm-hmm.

15:53

Aaron Francis

Very Jesse Bentley of them-

15:54

Speaker 2

Oh, okay

15:54

Aaron Francis

... to own it-

15:55

Speaker 2

Yep

15:55

Aaron Francis

... 'cause it used to be an SCS, uh, wrapper.

15:57

Speaker 2

Ah. Yep.

15:58

Aaron Francis

Um, and so then I came out and I gave a talk about being the sin eater. How good of a hook-

16:05

Speaker 2

That was-

16:05

Aaron Francis

... was that?

16:06

Speaker 2

That was a good hook.

16:07

Aaron Francis

Oh, man.

16:07

Speaker 2

I, I enjoyed it.

16:08

Aaron Francis

I was so pumped by that.

16:10

Speaker 2

Yeah. Yeah.

16:10

Aaron Francis

Um, yeah, so the whole talk was basically about the more pain you can eat on behalf of your customers-

16:17

Speaker 2

Mm-hmm

16:17

Aaron Francis

... the better. The bigger your moat, the more money you'll make, the better your product. Uh, and how AI basically forces you to do that because, uh, if, if you can rip it off in a day, so can literally everybody else, and there, there's, there's no moat there.

16:34

Speaker 2

Yeah.

16:34

Aaron Francis

So I'm very happy with how the talk went. I think it went great. Got a lot of-

16:38

Speaker 2

It was a very good talk

16:38

Aaron Francis

... positive feedback. Um-

16:40

Speaker 2

Yeah

16:40

Aaron Francis

... I will hopefully give it again.

16:42

Speaker 2

Yeah. Yeah. No, I, that, I think that's a really good one for this era to be out there, uh, using a few times, a few different spots, I think. And no, I thought it even tied in kind of with, like, what we've been talking about on here and on the internet of, like, pricing even and stuff like that. It's like, if you are taking on something that's the customer feels like is a burden to them, right?

17:05

Like, that's valuable. And, uh, this is just, like, kind of another way to look at that same thing of, like, you're gonna take on this stressful, painful thing for them and whatever that means in terms of your product. And then, you know, then my end of it is then you can charge for that. So that's-

17:24

Aaron Francis

Yes

17:24

Speaker 2

... like, that's the valuable part. So, um, yeah. No, I think, and that, that's where, like, uh, yeah, I don't know. We could maybe get into all that. I don't know if we even got time today, but, like, there's so... P- organizations still want the service you're talking about. They don't want to-

17:39

Aaron Francis

Yes

17:39

Speaker 2

... build it themselves. They are the ones with the pain, and they are looking for a solution, and the solution is not they take on more pain. They want a-

17:48

Aaron Francis

No

17:48

Speaker 2

... faster solution than that. Like, they don't want-

17:50

Aaron Francis

Correct

17:50

Speaker 2

... to become an expert in software development. They don't want to do it themselves. They want, um, someone to take care of the pain for them and eat the sins-

18:00

Aaron Francis

That's right

18:01

Speaker 2

... as you say.

18:01

Aaron Francis

Be the sin eater.

18:03

Speaker 2

So, yes.

18:03

Aaron Francis

And it was nice because I got to, you know, I was backstage watching Xeno talk about their new infrastructure. Um-

18:10

Speaker 2

Mm-hmm

18:10

Aaron Francis

... and so I rolled that right into my talk. Like, it is-

18:13

Speaker 2

Mm. Oh, I did catch that, yes

18:13

Aaron Francis

... it is incredibly, it's incredibly painful to build your own email infrastructure, and Resend decided to-

18:19

Speaker 2

Yep

18:19

Aaron Francis

... eat that. And then I rolled the PHPocalypse in. I said, you know-

18:23

Speaker 2

Yeah. That's right.

18:24

Aaron Francis

... we, we host huge amounts of workloads that are PHP, and we decided instead of putting that burden on our customers, uh, at Laravel Cloud to, like, roll their own deployments, we decided we're gonna, we're gonna patch it live. We're just gonna do it for them.

18:41

Speaker 2

Yes.

18:41

Aaron Francis

Um, and so those were two nice, like, of the moment, like, literally-

18:45

Speaker 2

Yes

18:45

Aaron Francis

... that day examples that I could roll into the talk. So that worked out nicely.

18:50

Speaker 2

No, I think especially for cloud, like, proactive security stuff, I mean, I-

18:55

Aaron Francis

Dude

18:56

Speaker 2

... said this to La- Taylor and others before, but, like, like how all these WordPress hosting things, like, that's a big part of the WordPress hosting world appeal-

19:04

Aaron Francis

Yeah

19:04

Speaker 2

... is like, "You don't have to patch your WordPress. We patch your WordPress. WordPress is a Swiss cheese sandwich. We know that. That's our marketing around it," right? Is like this thing, it's great, but also it's getting hacked all the time, but if you host on XYZ, it's not gonna be-

19:18

Aaron Francis

Yep

19:18

Speaker 2

... hacked all the time, right? And, like, to me, that's the same pitch Laravel Cloud should have pretty heavily 'cause, like, that's like-

19:23

Aaron Francis

Yep

19:23

Speaker 2

... the part that, like, yes, you could go host yourself, blah, and there's other services that make it easier, and that's all great. But, like, those other services aren't gonna do this, and when you're in crisis mode and shit's blowing up and the AI's all over you, like-

19:37

Aaron Francis

Correct

19:37

Speaker 2

... I just want Joe Dixon in the trenches fixing my shit.

19:42

Aaron Francis

Correct.

19:42

Speaker 2

I don't want to be figuring out what I have to install and... or even-

19:46

Aaron Francis

Bingo

19:46

Speaker 2

... am I updating the right composer package for the th- I don't wanna think about any of it. I just wanna know-

19:51

Aaron Francis

Don't wanna think about it

19:52

Speaker 2

... that Laravel Cloud is fixing it for me on the most, you know, not every stupid little bug, right? But, like, if there's a critical security thing, Laravel Cloud's on it.

20:01

Aaron Francis

Yep.

20:01

Speaker 2

I don't have to think about that.

20:02

Aaron Francis

I want somebody-

20:03

Speaker 2

That to me is like a number one feature

20:04

Aaron Francis

... I want somebody looking at Grafana dashboards all day long so that-

20:08

Speaker 2

Exactly

20:08

Aaron Francis

... I don't have to. First of all, 'cause what the-

20:10

Speaker 2

Yeah

20:10

Aaron Francis

... hell's Grafana? Second of all, I don't wanna do that, so-

20:13

Speaker 2

Right.

20:13

Aaron Francis

... you figure it out for me. Um-

20:15

Speaker 2

Yeah. This is the-

20:16

Aaron Francis

I will-

20:16

Speaker 2

... sin I won't wanna eat. I don't wanna eat-

20:18

Aaron Francis

Correct

20:18

Speaker 2

... the sin.

20:19

Aaron Francis

No.

20:19

Speaker 2

I want no part of this. No part.

20:21

Aaron Francis

No part of this.

20:22

Speaker 2

Yeah.

20:22

Aaron Francis

No part of this. I was actually-

20:24

Speaker 2

Highly valuable

20:24

Aaron Francis

... watching, I was watching, you know, the incident channel, and I w- I work at the company, and I was thinking, "I'm so glad I don't have to do this." "This looks very, very difficult." And I-

20:37

Speaker 2

Yeah

20:37

Aaron Francis

... I think in fact it was. Um, we have very clever engineers that figured stuff out.

20:42

Speaker 2

Mm-hmm.

20:42

Aaron Francis

Um, and interestingly, and I think, I try not to extrapolate my experiences to the broad public because-

20:51

Speaker 2

Mm

20:51

Aaron Francis

... I've been told that I'm not a normal person.

20:54

Speaker 2

Mm. Well, that's definitely true.

20:55

Aaron Francis

Somebody has told me that.

20:56

Speaker 2

Yeah.

20:57

Aaron Francis

But in this case, I, I think I am-

20:59

Speaker 2

Mm

20:59

Aaron Francis

... I think I am, uh, somewhat in the mainstream.

21:02

Speaker 2

Mm-hmm.

21:02

Aaron Francis

Um, so obviously Laravel has Laravel Cloud and Laravel Forge, two-

21:07

Speaker 2

Yeah

21:07

Aaron Francis

... completely different models of infrastructure.

21:11

Speaker 2

Mm-hmm.

21:12

Aaron Francis

Laravel Cloud is completely centralized. They host it all. Laravel Forge is kind of command and control. You bring your servers, and then you go to Forge, and it will do stuff for you, but they're still-

21:23

Speaker 2

Mm-hmm

21:23

Aaron Francis

... your servers. I don't want any part of that anymore.

21:27

Speaker 2

Yeah.

21:27

Aaron Francis

I don't want-

21:28

Speaker 2

Same

21:28

Aaron Francis

... I don't want any server-

21:30

Speaker 2

Mm-mm

21:30

Aaron Francis

... that I can have a name or an IP or an SSH into.

21:34

Speaker 2

No.

21:35

Aaron Francis

I just-

21:35

Speaker 2

I don't want any part of it

21:35

Aaron Francis

... don't want it. And so-

21:37

Speaker 2

I had already cleaned out a lot of that for SOC 2-

21:39

Aaron Francis

Oh, man

21:39

Speaker 2

... and there's, like, two left, and I'm like, "I gotta get these over to Laravel Cloud, like, ASAP," 'cause it's just like I don't want any part of this. Yeah. Totally.

21:45

Aaron Francis

And this is not, this is not, like, a pitch because you're gonna take your, your $10 from Forge and move your $10 to Cloud. So, like, this doesn't benefit-

21:53

Speaker 2

Yeah

21:53

Aaron Francis

... me to, like, try to convince-

21:55

Speaker 2

Yeah

21:55

Aaron Francis

... people of this. But I looked at my Forge servers, and some of them, you know, side projects accumulate, and then they kind of just linger. I just turned agents on it, and I was like, "Get this onto Laravel Cloud." Like-

22:08

Speaker 2

Right

22:09

Aaron Francis

... just take this project, move it. Whatever you need to do. You gotta update Laravel, you gotta update Vue, you gotta switch to React, I don't care. At the end of the day-

22:19

Speaker 2

Right

22:19

Aaron Francis

... I wanna pull up the sites and look at them, and them be the exact same thing-

22:23

Speaker 2

Mm

22:23

Aaron Francis

... except this one runs on cloud, and I am going to destroy this server. Because I just don't want... Like, I feel like this is, this is but the beginning of what we're-

22:33

Speaker 2

Yeah

22:33

Aaron Francis

... what we're gonna run into, and I don't, I don't want that surface area. I cannot bear-

22:37

Speaker 2

Mm

22:37

Aaron Francis

... that surface area myself. So I'm casting-

22:40

Speaker 2

Yeah

22:40

Aaron Francis

... my sins upon my colleagues-

22:43

Speaker 2

This is-

22:43

Aaron Francis

... and saying, "You take care of it. I don't want it."

22:47

Speaker 2

This is the, uh, for the next two years, I feel like this is, the Laravel Cloud needs to ride this marketing train of this pain that everybody's gonna be feeling when the AI exposes threat after threat, and, like-

22:59

Aaron Francis

Yep

22:59

Speaker 2

... it's just get your stuff on the cloud. We've got, uh, I mean, yeah, obviously there's a, there's even more to this, right? Like hiring more security people-

23:08

Aaron Francis

Yep

23:08

Speaker 2

... focusing the engineering to really be able to, like, deploy these random patches into other people's projects, which is not a simple thing to do without breaking the projects and all that stuff.

23:17

Aaron Francis

Yep.

23:17

Speaker 2

So a b- bunch of stuff there. It's not just marketing, right? It's like, I think Laravel Cloud needs to really do this, right? Like, it has to actually be a core feature, which then you can market as a core feature, and I think it's just gonna crush 'cause, like, nobody wants to deal with it. It's so stressful. It's so painful.

23:33

Aaron Francis

So stressful.

23:34

Speaker 2

And this is the service part. This is, like, the other thing where I fight with these people on the internet. It's like I'm so close to being done with Twitter, by the way, 'cause it's all just freaking idiots on there. Forget Elon. Not even 'cause of Elon, because everybody's a freaking idiot on there. It's like-

23:46

Aaron Francis

There, there is a small chance-

23:47

Speaker 2

It's crazy

23:48

Aaron Francis

... that you are heaping coals on your own head by fighting- ... with these people. There is a small chance.

23:53

Speaker 2

Oh, they're so dumb. Anyway, software as a service, Aaron. Service. It's right in the name. People pay for services, and part of that service is, like, security, uptime. There's a lot of aspects to it.

24:06

Aaron Francis

Yep.

24:07

Speaker 2

The service part of this, that's very valuable to companies. And so-

24:12

Aaron Francis

So I, I come off the stage-

24:13

Speaker 2

I'm all about this. I love it.

24:14

Aaron Francis

I come off the stage, I go up to the Laravel booth-

24:17

Speaker 2

Yeah

24:17

Aaron Francis

... I open my laptop to make sure that the agents are moving stuff over.

24:20

Speaker 2

Mm-hmm.

24:20

Aaron Francis

I'm stressed out 'cause I'm like, "I don't wanna get pwned."

24:23

Speaker 2

You're doing it there. God.

24:24

Aaron Francis

I'm doing it there.

24:25

Speaker 2

You're doing it live.

24:25

Aaron Francis

Where else am I supposed to do it?

24:26

Speaker 2

You're on stage. Yeah, yeah.

24:27

Aaron Francis

Meanwhile, a coworker, Sam Sappenfield, is just working the booth happy as could be-

24:33

Speaker 2

Yeah

24:33

Aaron Francis

... because she's never put anything on a server. It's only Laravel Cloud.

24:36

Speaker 2

She only knows the Laravel Cloud life.

24:38

Aaron Francis

She's like, "Yeah, I, you know, I guess they're taking care of it for me." And I'm like, "Yeah, they are. That must be nice. I want that life."

24:45

Speaker 2

Oh. Wait, hold s- side, little side thing here. H- I've been thinking about doing this with a couple of my sites. What exactly do you do to send the agents on this to make it happen?

24:53

Aaron Francis

I-

24:53

Speaker 2

Between Forge and, uh, and Cloud.

24:55

Aaron Francis

Yeah. I, I literally opened, uh, I think this was Opus 5.5.

25:01

Speaker 2

Mm-hmm.

25:02

Aaron Francis

And I said, "Hey, here's this repo. It is currently-"

25:05

Speaker 2

Yeah

25:05

Aaron Francis

"... deployed on this server in Forge."

25:08

Speaker 2

Okay.

25:08

Aaron Francis

"You can SSH into this server," you know?

25:10

Speaker 2

Okay.

25:11

Aaron Francis

Like, desperate times, desperate measures.

25:12

Speaker 2

Right. You open it up, you're like, "Let's go."

25:14

Aaron Francis

Have fun.

25:14

Speaker 2

Yeah.

25:15

Aaron Francis

Yeah.

25:15

Speaker 2

Okay.

25:15

Aaron Francis

You can SSH in. My cloud CLI is authenticated.

25:21

Speaker 2

Got it.

25:21

Aaron Francis

I need you to do, I need you to do literally everything up to switching DNS.

25:28

Speaker 2

Mm-hmm.

25:28

Aaron Francis

So I want, I want data migrated, I want packages updated. I need you to compare, uh, from the cloud vanity domain, so cloud gives you this, you know, obscure domain. Production domain, cloud vanity domain, you need to compare until they are the exact same, and you need to make sure that, like, all of the data is migrated.

25:50

Speaker 2

Mm.

25:50

Aaron Francis

And then leave a list of keys, uh, environment variables that I'll need to update, and then I'll do a spot check, and I will blow away the DNS-

25:58

Speaker 2

Okay

25:59

Aaron Francis

... and switch it over.

26:00

Speaker 2

Yeah.

26:00

Aaron Francis

And it, it did. It just did. Which is-

26:03

Speaker 2

So-

26:03

Aaron Francis

... which is what I did for the accounting thing, just under less pressure.

26:07

Speaker 2

Right.

26:07

Aaron Francis

Right? I just-

26:08

Speaker 2

Yeah.

26:08

Aaron Francis

... I just told it, "This one's on Heroku and Laravel 5.5."

26:13

Speaker 2

Mm-hmm.

26:13

Aaron Francis

"Put it on cloud. Have fun. I'll be back later." And it, it 100% did it.

26:18

Speaker 2

So I have a feature request, since I can get right to the vice president of marketing-

26:22

Aaron Francis

Sure

26:22

Speaker 2

... for this organization. Uh, I want to do this. This is exactly what I wanna do with... 'Cause I got a bunch of these, like, r- marketing sites, random things-

26:30

Aaron Francis

Yep

26:30

Speaker 2

... that are still on Forge that I just wanna move over. LaraJobs is po- is the biggest real thing, so I wanna move that over too. But we have a bunch of, like, really critical stuff on Laravel Cloud, and I don't really want to be just authenticated into cloud-

26:46

Aaron Francis

Sure

26:46

Speaker 2

... on a whole, where, like, the agent decides for some reason to get into, like, some HubSpot services stuff and start-

26:51

Aaron Francis

Yeah

26:51

Speaker 2

... whatever. Some mistake happens with the AI, and now I've just screwed everything up. So some, a mo- a way to, like, narrow down the authentication or the authorization of the cloud, uh, CLI, API, MCP, whatever, blah, blah.

27:07

Aaron Francis

Yeah.

27:08

Speaker 2

Uh, there's my feature request for you. But yes.

27:11

Aaron Francis

My... I'd have to double-check this to be sure because-

27:14

Speaker 2

Mm

27:14

Aaron Francis

... I also, like, I have access to the Laravel organization inside of Laravel Cloud-

27:20

Speaker 2

Mm, yeah

27:20

Aaron Francis

... and boy, do I not wanna touch that at all.

27:22

Speaker 2

Right. Exactly. Yeah.

27:23

Aaron Francis

And so when I authenticated my CLI, I did not check the organization Laravel.

27:30

Speaker 2

I thought about that too. I could make a new org for, like the-

27:32

Aaron Francis

You could make a new org

27:33

Speaker 2

... the critical stuff org-

27:34

Aaron Francis

Correct

27:34

Speaker 2

... and the, like, less critical stuff org. Yeah, that is-

27:37

Aaron Francis

Yeah

27:37

Speaker 2

... another thing I've considered doing. So that-

27:39

Aaron Francis

So-

27:39

Speaker 2

... that might be my short-term solution to that problem

27:41

Aaron Francis

... I think, I think in the near term, that's what you should do. Make a new org.

27:45

Speaker 2

Yeah.

27:45

Aaron Francis

Unauthenticate your CLI, reauthenticate it, only choose the throwaway org-

27:50

Speaker 2

Right. Mm-hmm

27:50

Aaron Francis

... and then let it rip.

27:51

Speaker 2

Yeah.

27:51

Aaron Francis

And then later you can authenticate both, uh, and just be more careful. But, um, yeah, that, that's how I did it. 'Cause boy, I don't-

28:00

Speaker 2

Yeah

28:00

Aaron Francis

... I don't wanna touch-

28:02

Speaker 2

Right

28:02

Aaron Francis

... the Laravel organization.

28:03

Speaker 2

That's a thing. Yeah. Maybe I'll make a marketing org or something and just like-

28:07

Aaron Francis

Yeah

28:07

Speaker 2

... it's like, uh, it's just where all random, stupid, you know, staticky type websites live, and just keep it-

28:14

Aaron Francis

Yep

28:14

Speaker 2

... that's probably just good to do regardless anyway. Um-

28:17

Aaron Francis

Yeah, I think so.

28:18

Speaker 2

All right. You gotta pay some bills here, man. Pay the bills.

28:21

Aaron Francis

I'll pay the bills.

28:22

Speaker 2

Yeah.

28:22

Aaron Francis

The bills are paid to you by TypeSense. TypeSense is open source, lightning fast search for your site and app, natively integrated with Laravel Scout. So if you need search, check out TypeSense at typesense.org. Also brought to you by Post Shiba, a Jesse Bentley special.

28:45

You've heard us talk about Bento. Jesse and the team are launching a new product called Post Shiba, the transactional email platform that powers Bento's amazing delivery rates. So you can think of passwords, logins, receipts, everything that your users are refreshing, waiting to hit. Jesse is gathering interest and customers to test this out. He's got people in production, man.

29:07

Go email him, go talk to him, find him on Twitter. Um, so if you're looking for a replacement to, uh, some of the underlying senders like SendGrid, Mailgun, Resend, or SES, join the waitlist, and he will reach out at postshiba.com. So thank you to TypeSense and Post Shiba for sending Ian to the World Series.

29:29

Speaker 2

Woo-hoo. All right, so talk. Finish the talk. That went well.

29:35

Aaron Francis

Finished the talk.

29:35

Speaker 2

Then I think we then get to-

29:36

Aaron Francis

That went well

29:37

Speaker 2

... Thursday.

29:38

Aaron Francis

Uh, Thursday was the board meeting. So I had-

29:41

Speaker 2

Board meeting

29:41

Aaron Francis

... three performances. So it wasn't just like a trip.

29:44

Speaker 2

I feel like, yeah.

29:44

Aaron Francis

It was a Tuesday-

29:45

Speaker 2

Yeah

29:45

Aaron Francis

... night, a Wednesday, and a Thursday performance.

29:47

Speaker 2

That's a lot. That's stressful. That's a, that's a lot.

29:49

Aaron Francis

It was stressful.

29:50

Speaker 2

And then you got the po- you got the, you got the PGP shell thing.

29:53

Aaron Francis

You got the apocalypse in the background.

29:54

Speaker 2

Yeah, yeah. Mm-hmm.

29:55

Aaron Francis

Um, so of course, I'm very nervous for the board meeting. This is-

29:59

Speaker 2

Mm-hmm

29:59

Aaron Francis

... this is baby's first board meeting that I've ever attended, and I had to speak at, right?

30:04

Speaker 2

Right. You're presenting some marketing-

30:06

Aaron Francis

So I'm presenting

30:06

Speaker 2

... stuff. Yeah.

30:07

Aaron Francis

So I'm a little bit nervous. Um-

30:10

Speaker 2

Mm-hmm

30:10

Aaron Francis

... I don't know if I should or shouldn't have been, but it was not, it was not a nerve-wracking situation. Like, the, it was actually pretty low-key.

30:18

Speaker 2

Yeah.

30:18

Aaron Francis

It wasn't that, it wasn't that intimidating. Um, it went super well. The VC- Super nice. Um, I did- when I walked in, everybody was kind of s- sitting down, and I sat down on one side of the table, got my computer out, and then I looked up and realized I'm on the side of the table with two VCs and an attorney, and everyone on our team is on the other side of the table.

30:45

And I was like, "I've seen movies. I feel like I should be on the other side of the table."

30:49

Speaker 2

Right. Yeah, you get the wrong-

30:50

Aaron Francis

So I didn't say a word. I just got up and moved. I was like, "Sorry," you know? "Sorry I'm on your side, VCs."

30:55

Speaker 2

Sorry, wrong side of you. Yeah, yeah, yeah.

30:56

Aaron Francis

I'm not the money guy. Um-

30:57

Speaker 2

You don't have enough zeros to be at that end. You gotta-

30:59

Aaron Francis

No, I don't

31:00

Speaker 2

... get up, get up there a little higher first.

31:01

Aaron Francis

Uh, but it was, it was great. Um, you know-

31:04

Speaker 2

Yeah

31:04

Aaron Francis

... we had a whole deck that we'd gone over.

31:06

Speaker 2

Mm-hmm.

31:06

Aaron Francis

Um, Tom had helped everybody make sure that the deck was, you know, appropriate for what the VCs would want to hear. Um, our, our main investor paid attention the entire time.

31:19

Speaker 2

Oh, wow.

31:19

Aaron Francis

Asked great questions.

31:21

Speaker 2

Not on his phone.

31:21

Aaron Francis

Was very, like-

31:22

Speaker 2

Not hanging out

31:22

Aaron Francis

... not on his phone.

31:24

Speaker 2

Mm-hmm.

31:24

Aaron Francis

Was, like, engaged, encouraging. Um, there was an observer there who asked some really great questions as well. Um, and it was just-

31:34

Speaker 2

Wait, wait, wait, wait. This is the kind of gig I need. When do I become the board observer? Arryn, get me in as the board observer. Come on, it's a perfect job for me. I'm here observing.

31:43

Aaron Francis

My-

31:43

Speaker 2

I got some little hot takes for you guys. Come on.

31:45

Aaron Francis

My guess is you're-

31:46

Speaker 2

What's in it for you?

31:47

Aaron Francis

... you're a few zeros short as well.

31:48

Speaker 2

Oh!

31:48

Aaron Francis

That's my guess, yeah.

31:51

Speaker 2

What? I need more zeros? Oh.

31:52

Aaron Francis

I mean, he was-

31:53

Speaker 2

Oh, goddamn

31:53

Aaron Francis

... he was the partner at Excel observing.

31:55

Speaker 2

Oh.

31:56

Aaron Francis

It wasn't just like, it wasn't just like-

31:57

Speaker 2

It's not a guy off the street

31:58

Aaron Francis

... somebody's podcast buddy off the street.

32:00

Speaker 2

Oh.

32:00

Aaron Francis

So, yeah.

32:01

Speaker 2

I can observe. I thought this was like a legal thing. You gotta have an observer. Let's just grab somebody.

32:06

Aaron Francis

No, no.

32:07

Speaker 2

Oh.

32:07

Aaron Francis

I think, I think literally our attorney is the observer. Um, but there was another VC in the room that was, like, asking questions and, like-

32:16

Speaker 2

Mm

32:16

Aaron Francis

... giving feedback and stuff. So I'll, I'll do my best. I don't really have standing to-

32:21

Speaker 2

Yeah, get me in

32:21

Aaron Francis

... I don't have, like, bring your dad to work standing yet. But I'll, I'll do my best for the next one.

32:26

Speaker 2

A couple more of these. No, a couple more of these. Not, not, not the next one. You know, maybe a year from now. You've done four or five-

32:31

Aaron Francis

Sure

32:31

Speaker 2

... right? And like-

32:32

Aaron Francis

Yep

32:32

Speaker 2

... like, hey, you know what? We need an observer on our... The VC guys got observers. We should have an observer.

32:38

Aaron Francis

Mm-hmm.

32:38

Speaker 2

Let's bring Lansky on this one.

32:39

Aaron Francis

I'll, I'll escalate my request. This time was the hat.

32:42

Speaker 2

Yeah.

32:42

Aaron Francis

Next time I'll do something else. And then next time it's like, "I got this friend-"

32:45

Speaker 2

Yeah, yeah

32:45

Aaron Francis

"... who wants to just hang out."

32:47

Speaker 2

Got a guy.

32:47

Aaron Francis

Yeah, for sure.

32:47

Speaker 2

Yes. It'll be a better bit for the show. It's marketing.

32:50

Aaron Francis

It will be. It will be.

32:51

Speaker 2

Yeah.

32:52

Aaron Francis

Um, and I can't say if all VCs are like this or all board meetings-

32:56

Speaker 2

Mm

32:56

Aaron Francis

... are like this, but what I can say is this one went great, and I'm-

33:00

Speaker 2

Oh, awesome

33:00

Aaron Francis

... I'm really, I'm really, like... I, I feel very impressed by our VCs.

33:06

Speaker 2

Yeah.

33:06

Aaron Francis

I had no reason to feel otherwise. Um, but just seeing, like, the level of engagement and the thoughtfulness was like, this is pretty cool. Like, I think-

33:15

Speaker 2

Yeah

33:15

Aaron Francis

... this is how it's supposed to be. I've heard a lot of horror stories. But, like, this feels appropriate to me. Um, so-

33:24

Speaker 2

Was it, was it like, uh... I've done a little bit of stuff with, like, college boards, like when I-

33:28

Aaron Francis

Yeah

33:28

Speaker 2

... worked at the college a million years ago. Um, well, and a school board. I was on a school board, which is a much-

33:34

Aaron Francis

Of course

33:34

Speaker 2

... lower stakes thing than this, of course, but still. Uh, did you get the vibe? It feels like a big scary thing. I imagine this is how, like, when you do the financial results for the quarter of a public company is, too. It's like-

33:45

Aaron Francis

Yeah

33:45

Speaker 2

... oh, that's like, if you were to do that, you're gonna be really scary. But then, like, you get in there and it's like, oh, these are just actually, like, normal people, and they're just people doing people stuff. Like, did, did it come off-

33:54

Aaron Francis

I think so

33:54

Speaker 2

... as people doing people stuff, or was it, it was scarier than that once you were in there?

33:58

Aaron Francis

No, it came off, it came off as people doing people stuff.

34:00

Speaker 2

Yeah, okay.

34:01

Aaron Francis

Um, very smart people.

34:03

Speaker 2

Got it.

34:03

Aaron Francis

Very successful people.

34:05

Speaker 2

Mm-hmm.

34:05

Aaron Francis

But there was no, like, there was no big dogging. There was no, like-

34:10

Speaker 2

Yeah, they're still human

34:10

Aaron Francis

... flirting. They're still human.

34:12

Speaker 2

Mm.

34:12

Aaron Francis

And honestly, they still want us to win.

34:15

Speaker 2

Right.

34:15

Aaron Francis

And so it's like-

34:15

Speaker 2

That's nice

34:16

Aaron Francis

... same team, guys.

34:17

Speaker 2

Right.

34:18

Aaron Francis

And so the lack of, the lack of ego and the same team-ness was very, it was very evident to me.

34:24

Speaker 2

Mm-hmm.

34:24

Aaron Francis

And so I came in thinking, "Oh, this has gotta be a big performance to, like, it's gonna be a, a minor battle, and they're gonna..."

34:34

Speaker 2

They're trying to poke holes in your stuff.

34:35

Aaron Francis

No, no.

34:36

Speaker 2

Or, yeah, yeah.

34:37

Aaron Francis

No. Anything that they poked on was, was pokeable and was appropriate.

34:41

Speaker 2

Right.

34:41

Aaron Francis

It wasn't like-

34:42

Speaker 2

Mm-hmm

34:42

Aaron Francis

... "Oh, I'm, I'm so much smarter than you, and I know how to run your business." Not, not even a little bit.

34:46

Speaker 2

Right, trying to gotcha ya or anything like that.

34:48

Aaron Francis

No.

34:48

Speaker 2

Yeah, yeah.

34:48

Aaron Francis

Which is, I don't know why. That's a little bit what I expected. Not from-

34:53

Speaker 2

Mm

34:53

Aaron Francis

... not from our guy, but just from, like, the VC-

34:57

Speaker 2

Right

34:57

Aaron Francis

... you know, milieu. I kind of expected, like-

34:59

Speaker 2

Whoever's around, yeah

35:00

Aaron Francis

... yeah.

35:00

Speaker 2

Yeah.

35:00

Aaron Francis

They're gonna kinda try to needle us, and that just didn't happen at all. Um, so yeah. Of all the, of all the three events, I was most nervous for the board meeting. Um, and that one was probably the lowest, like, the lowest pressure when I was in there, the actual lowest pressure one.

35:21

Um, so yeah. It was a nice, a nice surprise.

35:24

Speaker 2

That's awesome.

35:25

Aaron Francis

Yeah.

35:25

Speaker 2

You know what, you know what gig I want? So I wanna be a movie producer, okay?

35:29

Aaron Francis

Yep.

35:29

Speaker 2

That's, that would be number one, if I could pull that off.

35:30

Aaron Francis

Yep. Executive producer.

35:32

Speaker 2

Yeah, executive producer, of course.

35:33

Aaron Francis

Of course.

35:34

Speaker 2

I don't wanna be, like, actually planning stuff.

35:35

Aaron Francis

No, God. Can you imagine?

35:35

Speaker 2

I just wanna be, like, wandering around, being like, "What, what's this doing here?"

35:39

Aaron Francis

Yeah.

35:39

Speaker 2

And, like, I wanna be the guy poking holes. I wanna be the-

35:41

Aaron Francis

Right

35:41

Speaker 2

... that guy who's like, "What the hell is going on with this thing?"

35:43

Aaron Francis

You'd be a, you'd be a great needler, for sure.

35:44

Speaker 2

Yeah, yeah, yeah. So, uh, but you know what sounds like a pretty good job is lawyer at a VC firm. That sounds like a pretty good job.

35:53

Aaron Francis

Oh, I don't know. Lawyer at anything sounds bad. Why do you think lawyer at a VC firm-

35:57

Speaker 2

Oh, lawyer at a VC... No, 'cause, because it's lawyer at a VC firm. It's not like, oh, you're defending some guy who's done something terrible, or even you're a prosecutor, and, like, there's all this stuff, and you're working for the government. This is, like, the softest. You're getting a piece of every deal. I'm sure there's some... You're cut in if you're the senior lawyer.

36:14

Aaron Francis

I don't know.

36:15

Speaker 2

Yeah. You're making tons of money, and, like, every... It's like practically everything's the same. It's like, "Okay, here's our deal." Like, we're doing the same term sheet for the millionth time. Like I sit in on the meetings-

36:25

Aaron Francis

I could see that

36:25

Speaker 2

... and I hang out. Sounds fricking awesome

36:29

Aaron Francis

Yeah, I could see the, the right down the middle stuff

36:31

Speaker 2

I'm the observer at the board meeting. Come on, that's... Hey.

36:33

Aaron Francis

Yeah. But being, being a, being a, a lawyer at a VC firm, I feel like you've gotta... I don't know. There's gonna be a million edge cases, especially these days-

36:46

Speaker 2

Mm-hmm

36:46

Aaron Francis

... where the deals are so, like, uh, interleaved where it's, you know, you imagine like-

36:52

Speaker 2

Yeah

36:52

Aaron Francis

... this company's doing a rev share with that company, and they're backdooring-

36:57

Speaker 2

I guess there could be some of that stuff

36:58

Aaron Francis

... and they're cross-sharing, and the IP, and I just, I don't know. It w-

37:01

Speaker 2

It all seems like easy stuff, though.

37:03

Aaron Francis

It, it-

37:03

Speaker 2

It's not like oil and gas, uh, contracts or something. You're out there in the field. This is VC stuff. You're in the office.

37:09

Aaron Francis

There's, lawyers for oil and gas- ... do not go out in the field.

37:13

Speaker 2

They're out there getting oil on them.

37:13

Aaron Francis

It should be noted for the record that neither of us- ... have any idea what either of these attorneys-

37:20

Speaker 2

No, you're from Texas. Come on

37:21

Aaron Francis

... would, would be doing.

37:22

Speaker 2

Light me up

37:22

Aaron Francis

That gives me no standing to talk about an oil and gas attorney.

37:26

Speaker 2

Oh, everybody in Texas is in oil and gas. Come on, not the thing.

37:30

Aaron Francis

No.

37:30

Speaker 2

I watched Landman, the first episode.

37:32

Aaron Francis

No, none of this makes any sense, but the board meeting went great.

37:36

Speaker 2

Okay, that's good to hear.

37:37

Aaron Francis

So very happy with that. Also, super fun to be in person.

37:40

Speaker 2

Mm, yeah, of course.

37:40

Aaron Francis

So, like, you know, of course Taylor and Tom are there. We've got the, many of the marketing people, not at the board meeting, but many of the marketing people are in town for the conference.

37:49

Speaker 2

Mm-hmm.

37:49

Aaron Francis

Joe Dixon's there 'cause he's speaking.

37:51

Speaker 2

Oh, I love Joe Dixon.

37:52

Aaron Francis

Andre was there. Everybody, everybody was there.

37:54

Speaker 2

I love Andre.

37:55

Aaron Francis

So that part, that part was super fun.

37:58

Speaker 2

Yeah.

37:58

Aaron Francis

It, it was a little dampened because everybody was kind of on- ... on call.

38:02

Speaker 2

Yeah, hadn't slept in 48 hours and was freaking out.

38:03

Aaron Francis

It's like I hadn't seen Andre or Ben Tyra because they were both, like, managing... Like, they had to step out of the board meeting to go manage the incident-

38:12

Speaker 2

Right, okay

38:12

Aaron Francis

... which just tells you how bad the incident was. Um-

38:15

Speaker 2

Right. Yeah

38:16

Aaron Francis

... but other than that, other than the, the apocalypse, it was just, it was perfect. It's a great trip.

38:21

Speaker 2

Ah. You get any good coffee or other San Francisco delights?

38:25

Aaron Francis

I didn't.

38:28

Speaker 2

Ah, you didn't get to Tartine? I go to Tartine every time in San Francisco.

38:32

Aaron Francis

I go to Tartine every time-

38:33

Speaker 2

You, you like Tartine

38:33

Aaron Francis

... I'm in San Francisco with you. Um, no, I didn't go to Tartine.

38:38

Speaker 2

Okay.

38:38

Aaron Francis

We went to a, we went to a nice steak dinner after the board meeting day-

38:42

Speaker 2

Mm-hmm

38:42

Aaron Francis

... so Thursday night.

38:43

Speaker 2

Nice.

38:43

Aaron Francis

And then, uh, on Wednesday night, all of, uh, the, like, marketing crew that was there, we went out for-

38:51

Speaker 2

Mm-hmm

38:51

Aaron Francis

... a nice dinner. We went out for some Thai food, um-

38:53

Speaker 2

Okay

38:54

Aaron Francis

... which was my suggestion. I said, "We should go somewhere. We should go get some Thai food, as long as it's like a chain and not like a hole in the wall."

39:03

Speaker 2

No. Oh, no you didn't say that.

39:04

Aaron Francis

Yeah. If we g-

39:05

Speaker 2

Oh my God, Eric

39:06

Aaron Francis

... if we go, if we go to some-

39:07

Speaker 2

You're killing me

39:08

Aaron Francis

... squeeze on the bench, hole in the wall-

39:11

Speaker 2

Oh, dude, you're killing me

39:11

Aaron Francis

... I'm just gonna get wrecked. Let's go to some Thai place that's pretty normal.

39:15

Speaker 2

Okay.

39:15

Aaron Francis

And in fact, I don't think it was a chain, but it wasn't a hole in the wall.

39:19

Speaker 2

Yeah.

39:19

Aaron Francis

So we kind of split the difference.

39:20

Speaker 2

Well, that... Okay. Well, that, that's a real place. That's called going to a real p-

39:23

Aaron Francis

Yeah

39:23

Speaker 2

... When you're in a big city, you go to the real places 'cause that's the opportunity to do that. When you're in stupid suburbs of Dallas, yes, you go to chain place 'cause that's all there is.

39:31

Aaron Francis

I don't go to the suburbs of Dallas very often.

39:35

Speaker 2

Sure, sure.

39:35

Aaron Francis

Um, so I can't really speak to that-

39:37

Speaker 2

Yeah

39:37

Aaron Francis

... but I can mentally ascent to it.

39:39

Speaker 2

All right. Well, it sounds like they got you in some good food against your will.

39:42

Aaron Francis

They did.

39:42

Speaker 2

But luckily-

39:43

Aaron Francis

Yes

39:43

Speaker 2

... it worked out, and they didn't make you e-eat anything too squiggly and weird, it sounds like, so that's good.

39:47

Aaron Francis

No. I almost... Thank God for my coworker Emily, 'cause I grabbed some food and put it on my plate thinking it was chicken, and she said, "You know that's tofu, right?" And I said, "I don't know that's tofu," and so I put it back.

40:00

Speaker 2

Uh, tofu is like, doesn't taste like anything. You'd be okay with tofu.

40:04

Aaron Francis

Nah, weird texture.

40:04

Speaker 2

I don't think, I don't think you would have the same reaction as... Well, there are different textures, but if it was like a firmer one, it's kind of just like eating Styrofoam. It's not like, it's not a negative-

40:14

Aaron Francis

Yeah, not a good pitch, honestly

40:16

Speaker 2

... texture.

40:16

Aaron Francis

Yeah.

40:16

Speaker 2

It's just a, it's just a tastes like nothing thing, but-

40:20

Aaron Francis

Yeah, I don't want that.

40:20

Speaker 2

All right. Let me thank the final sponsor who sent me to the World Series this year, Bento, the email marketing and CRM platform built for the AI era. Send your product marketing and transactional email with Bento, and check out their new transactional email pricing with rates as low as nine cents per thousand. Check them out at bentonow.com.

40:43

Thank you, Jesse Hanley, for buying me this hat right here. Look it, it says World Series. I appreciate it. Okay. Speaking of, uh, Jesse Bentley Hanley-

40:57

Aaron Francis

Tell me

40:58

Speaker 2

... and charging more, I just wanna know, we're not gonna go and have a whole big segment on this, but we decided to do a little pre-roll. The pre-roll option now, as the listeners have been hearing-

41:08

Aaron Francis

Ah, we're doing a little inside baseball, okay

41:10

Speaker 2

... little inside baseball. The pre-roll option costs three times as much as the mid-roll option.

41:16

Aaron Francis

It does?

41:17

Speaker 2

Three times as much.

41:19

Aaron Francis

Oh, hell yeah.

41:20

Speaker 2

And we have-

41:21

Aaron Francis

Good job, Ian and Eric Barnes

41:22

Speaker 2

... two of them now. And I just wanna say that we've like doubled, more than doubled our revenue on this show-

41:29

Aaron Francis

Oh, man

41:30

Speaker 2

... by adding a higher priced tier.

41:32

Aaron Francis

Yes.

41:33

Speaker 2

So just a little note out there to everybody, a little data point. That's all I'm saying, a little data point.

41:37

Aaron Francis

Man, you know I don't love money-

41:40

Speaker 2

Yeah

41:40

Aaron Francis

... because that's the root of all kinds of evils.

41:41

Speaker 2

That's true. There you go.

41:41

Aaron Francis

But boy, I love this news-

41:44

Speaker 2

You like it

41:44

Aaron Francis

... which is money related.

41:45

Speaker 2

That's good.

41:45

Aaron Francis

This is great news. So would I have known that-

41:48

Speaker 2

Yes

41:48

Aaron Francis

... if I read, uh, the promptly delivered emails that Jamie sends every month with our profit and loss?

41:55

Speaker 2

Uh, yes, you should read those at some point.

41:57

Aaron Francis

Mm.

41:57

Speaker 2

I don't think, I don't know if you've seen one that has the second pre-roll, uh, in it yet. That may, that may come at the end of this month. But I believe the first, the first pre-roll has been in there, and you would've seen that it costs three times as much as the mid-roll, but you, uh, you don't read the data-

42:11

Aaron Francis

I don't read

42:11

Speaker 2

... that Jamie, uh, spends a lot of time-

42:14

Aaron Francis

Here's-

42:14

Speaker 2

... producing and making for you. It's a nice little PDF with all the data, and, uh, you ignore it, and you ignore her hard work.

42:19

Aaron Francis

Here's the good news, here's the good news about working with people you trust-

42:23

Speaker 2

Okay

42:23

Aaron Francis

... is you just kind of, you can let go and let God- ... or let go and let Jamie, in this case-

42:27

Speaker 2

There you go

42:29

Aaron Francis

I get these PNL reports from Jamie that's like-

42:31

Speaker 2

Yeah

42:32

Aaron Francis

... this month, here's this, here's that, and I'm like, "Oh, cool. That's great." Didn't read it. Don't look at it. But I like knowing that it's there. That's the thing. If they-

42:42

Speaker 2

That it's there

42:42

Aaron Francis

... stop showing up, I'm like, "What's going on?"

42:44

Speaker 2

Oh, that's it.

42:45

Aaron Francis

I probably wouldn't even notice. I probably wouldn't even notice. But-

42:47

Speaker 2

After six months you might. You might be like, "Hey-

42:48

Aaron Francis

I-

42:48

Speaker 2

... whatever happened to those things?"

42:50

Aaron Francis

I just implicitly trust Jamie, and she takes care of it, and I'm just, you know, fat and happy. It's great.

42:55

Speaker 2

Jamie did ask me if she should stop sending them to you, 'cause then she wouldn't be doing them.

42:59

Aaron Francis

No, don't stop.

42:59

Speaker 2

And I was like, "No." I was like, "He likes them. He just-

43:01

Aaron Francis

I like them

43:02

Speaker 2

... doesn't, you know-"

43:03

Aaron Francis

I like the idea of them.

43:04

Speaker 2

Plus it's a bit, you know, it's all good.

43:06

Aaron Francis

Yes.

43:06

Speaker 2

So, um, okay.

43:09

Aaron Francis

Well, I love that for us.

43:10

Speaker 2

So, yeah, that was great for us. So, uh, thank you to the sponsors. Um, I was qu- to finish up the PHP apocalypse, I was quote, your boy, me.

43:20

Aaron Francis

Yep, yep.

43:22

Speaker 2

I was in The Atlantic.

43:24

Aaron Francis

The Atlantic.

43:24

Speaker 2

The Atlantic.

43:25

Aaron Francis

Yep.

43:26

Speaker 2

A real publication.

43:27

Aaron Francis

Mainstream media.

43:28

Speaker 2

A top-tier publication.

43:30

Aaron Francis

Lamestream media.

43:32

Speaker 2

Me. No, no, no, not The Atlantic. The Atlantic's the real deal, and they, they not only quoted me, okay? They used my quote for the title of the article. My quote-

43:43

Aaron Francis

They did. Pretty metal

43:45

Speaker 2

... is the title of the article.

43:46

Aaron Francis

Walk us through it.

43:49

Speaker 2

I, where was I? I guess it was at the World Series when this happened, and I come back, and people are... I see all these messages from people. I'm like, "What, what, what is this?" Some Atlantic article, okay. And I look, look at it, and it's like, "Huh, if anything happens to this guy, everyone is screwed." That sounds like something I said.

44:05

Aaron Francis

Yep.

44:05

Speaker 2

So I happened to have an-

44:06

Aaron Francis

Literally the title- ... on theatlantic.com, I'm looking at it-

44:09

Speaker 2

Yeah

44:09

Aaron Francis

... quote, "If anything happens to this guy," dot, dot, dot, "everyone is screwed," end quote. That is your quote-

44:16

Speaker 2

It's my quote

44:17

Aaron Francis

... as the title.

44:18

Speaker 2

Yes. So I was like, "Wait a minute," I, and I happen to have Atlantic subscription. So I log in, and there I am, a few paragraphs down is, is me.

44:29

Aaron Francis

Yep.

44:29

Speaker 2

My tweet, how I was explaining to my wife how there's this one guy, and he alone is responsible for most of the world's distribution of PHP. A software developer named Ian Landerman, that's me, wrote on X-

44:40

Aaron Francis

Mm-hmm

44:40

Speaker 2

... "And if anything happens to this guy, that's just it, everyone is screwed." He was referring to Surry, which I think is how you say that. I have no idea. Um, and wh- yeah, I was talking about the Andre Surry, again, I'm sorry if I'm mispronouncing this, but I believe that's how you say it. Um, who is the guy who packages PHP for all the Linux distributions, and he just literally is alone.

45:01

And people think I make this up, and then there's an interview with him in this article, and he's like, "Yeah, it's just me. I'm the guy who does it, 'cause I know all the tricks." And that's it. If this guy goes away, we're all screwed. But, um, yeah, it was cool. It was cool to be in Atlantic. It's always cool when, like, you brush up your, your fake internet fame brushes up against the real world. It's like you can-

45:21

Aaron Francis

Yeah

45:21

Speaker 2

... send it to people and be like, "Look, I do stuff. People know about me-

45:24

Aaron Francis

Yep

45:24

Speaker 2

... in the real world."

45:25

Aaron Francis

Dad actually does have a job.

45:28

Speaker 2

Yeah. Yeah, exactly. Uh, yeah, that was fun with the kids. I sent it to the kids, and they were like, "What?" I'm like, "Yes, I'm out there on the internet." Um, so anyway, I don't know. I don't have much to say about this. Other than this guy, I mean, he, we are screwed. He's apparently working on having some other company kind of back him up. Um, but I don't know.

45:50

It is pretty scary when you think too carefully about how this all runs on this one guy hopefully not being on vacation and things like that.

45:58

Aaron Francis

Which he, which he literally was this time.

46:00

Speaker 2

Right. He was on vacation.

46:01

Aaron Francis

Right?

46:01

Speaker 2

I believe he was-

46:02

Aaron Francis

Yeah

46:02

Speaker 2

... on vacation. Uh, he wasn't off the grid, luckily. He was just on-

46:05

Aaron Francis

Yeah

46:05

Speaker 2

... vacation, but still available. Um, which is where the two, they're like, "Oh, you could just build it yourself." Well, obviously it's not so easy to just build it, because this guy's like, "You, I know all the tricks to make it all work." So, like, and who wants to build from source, the whole thing. I, I don't understand-

46:19

Aaron Francis

I, I-

46:19

Speaker 2

... how, like, Ubuntu doesn't manage this whole process. Like, this is a big programming language. Like, why-

46:24

Aaron Francis

I don't understand-

46:25

Speaker 2

... are you dependent on this guy?

46:27

Aaron Francis

I don't understand how this is, this is not, like, a release script, right? Like-

46:33

Speaker 2

Right

46:33

Aaron Francis

... why is, why is this process not a single, like, unit of code, not a single file-

46:42

Speaker 2

Yeah

46:42

Aaron Francis

... however big it needs to be, such that anyone can run and package it themselves? Is that not the case?

46:49

Speaker 2

I don't know. I, you would assume that is, but he made it sound like it's a little more intricate than that, because, like, I think there's probably some interrelations of, like, the build process, right? Where, like, maybe stuff breaks and goes wrong, and so, like, you would think now with AI probably it's possible to automate fully, but, but even that doesn't, isn't really even a good solution in the sense of, like, if it's just a script on this guy's computer, it doesn't really do anything.

47:14

It's like that, all the whys and it... Somebody, somewhere, some organization feels like it should be responsible for this. The PHP organization seems logical.

47:23

Aaron Francis

Which don't get me started on- ... the PHP Foundation.

47:26

Speaker 2

Or, uh-

47:26

Aaron Francis

So in this article-

47:28

Speaker 2

I don't know

47:28

Aaron Francis

... Surry says one, one of the reasons, uh, that this wasn't too crazy was, "I've been doing this for a long time, over 20 years." So he's been packaging this for 20 years.

47:40

Speaker 2

Yep.

47:40

Aaron Francis

"A lot of the stuff I do is automated." Okay, should be all. But the reason it was not crazy for me was I actually don't have any system running PHP myself.

47:52

Speaker 2

Oh, yeah, he's not even using it.

47:54

Aaron Francis

So he's not even using the thing. So he wasn't-

47:55

Speaker 2

Yeah

47:55

Aaron Francis

... vulnerable, so he did have-

47:57

Speaker 2

Right

47:57

Aaron Francis

... that amount of pressure taken off. He says, "For me, it was like, sure, I feel a responsibility toward the users of the internet." This is a previous generation-

48:07

Speaker 2

Oh, yeah

48:07

Aaron Francis

... mindset.

48:08

Speaker 2

Yeah.

48:08

Aaron Francis

This is, this is old school, open source for the people mindset.

48:14

Speaker 2

Yes, yes.

48:15

Aaron Francis

And I wonder if, I wonder if we're in the twilight of that era.

48:20

Speaker 2

I mean, I think we have to be. You can't have this whole operation running on this one guy in his basement, who's, like, an awesome guy, obviously.

48:28

Aaron Francis

Oh, yeah.

48:29

Speaker 2

But-

48:29

Aaron Francis

But we should not, we should not put all of that on him.

48:32

Speaker 2

Yeah.

48:32

Aaron Francis

So I am curious-

48:33

Speaker 2

Especially with the pace everything's gonna be moving. Like, it's just- ... yeah, it's not ... feasible, I don't think anymore.

48:39

Aaron Francis

Some, some part of me thinks the internet is going into its next era of, like-

48:46

Speaker 2

Yeah

48:46

Aaron Francis

... most, most of this was done on basically trust and vibes and handshakes and-

48:54

Speaker 2

Right

48:54

Aaron Francis

... understandings about the ethos of open source, and I just think we might be moving on from that. I think there's too much-

49:03

Speaker 2

Yeah

49:04

Aaron Francis

... there's too much compute being thrown at these things to just go on, "Hey, we all work together to make sure that everything works."

49:12

Speaker 2

There's, like, an outside chance, I can't say I'm optimistic for this, but I, there, I feel like there's an outside chance that what happens is what should have happened a long time ago, which is that, like, I mean, hey, I've done this. Like, organizations that benefit from open source could contribute back to open source in a proper manner by employing the people who work on the projects, by giving money to the foundations or whatever, right?

49:37

And it's like maybe there's a world where, like, all these orgs that actually depend on PHP and other things like that actually just funnel a chunk of money into all this to be like-

49:46

Aaron Francis

Yeah

49:46

Speaker 2

... "Okay, like, let's robustify the open source layer a bit." Um, maybe there's a world where that happens. Otherwise, yes, maybe the orgs will just take it over completely in some fashion. I don't know. Uh, I don't know. And, you know, there's this other, this sort of... There is a com- a negative evil commercial aspect to this too that I think is somewhat responsible, which is like you have this whole world of, like, Enterprise Red Hat Linux and things, which, like, they o-

50:17

will apply these patches. So it's like i- if you pay for Red Hat Enterprise-

50:22

Aaron Francis

Right

50:22

Speaker 2

... you are getting their real-ish time vulnerability fixes and things.

50:28

Aaron Francis

I think Chainguard-

50:29

Speaker 2

So they want to sell you that

50:30

Aaron Francis

... is similar to that.

50:31

Speaker 2

Right. Okay.

50:31

Aaron Francis

I think-

50:32

Speaker 2

I'm not, I don't even know what that is, but, like-

50:33

Aaron Francis

Yeah, I think Chainguard accidentally leaked, or on purpose leaked the, the patches before.

50:40

Speaker 2

Oh, was that the guy who leaked that?

50:41

Aaron Francis

Yeah.

50:41

Speaker 2

Okay.

50:42

Aaron Francis

Because-

50:43

Speaker 2

Not speaking their business

50:44

Aaron Francis

... one of the other security researchers-

50:45

Speaker 2

Exactly.

50:46

Aaron Francis

... leaked something, and so he was like, "Well, I guess the embargo's off. Here are the patches." Um-

50:51

Speaker 2

Mm-hmm

50:51

Aaron Francis

... and so I think Chainguard is a tightly controlled supply chain hardened-

50:57

Speaker 2

Okay

50:57

Aaron Francis

... version of-

50:59

Speaker 2

Right

50:59

Aaron Francis

... like packages that you would install. So there is already, to my knowledge, I haven't looked deeply, there's already a commercial layer to this where it's like, "Hey, if you want locks down packages that we verify the, the chain of the provenance of all of this stuff, you, you pay us for Chainguard."

51:18

Speaker 2

Right.

51:18

Aaron Francis

Um-

51:18

Speaker 2

And you want it real time and-

51:20

Aaron Francis

Yeah

51:20

Speaker 2

... super fast and all that stuff. Yeah. So yeah-

51:22

Aaron Francis

That's, that's my understanding

51:22

Speaker 2

... so you have the Red Hat Enterprise Linux of the world. You have the Chainguard thing, which I haven't heard of. I'm sure there's other ones. Um, so obviously they don't want the open source layer necessarily to get faster-

51:32

Aaron Francis

Right

51:32

Speaker 2

... and better because they wanna sell you their faster, better version. Um, so I don't know. But something's gotta shake out 'cause this doesn't really seem feasible to have the rate that these vulnerabilities are gonna show up, um... Yeah.

51:47

Aaron Francis

No.

51:47

Speaker 2

This, and then what's your, what's your take on this, on the, like, how real this even was? 'Cause, like, then we had yesterday or the day before show up this, like, guy who threw up some Bitcoin on a server with PHP unpatched.

51:57

Aaron Francis

So I have a few, I have a few problems-

51:59

Speaker 2

Yeah

51:59

Aaron Francis

... with that experiment.

52:00

Speaker 2

And nobody could break into this thing really. Like-

52:03

Aaron Francis

I have a few problems with that experiment

52:04

Speaker 2

... it's been all the time. All right.

52:04

Aaron Francis

So stealmy, stealmybitcoin.com.

52:07

Speaker 2

Yep.

52:07

Aaron Francis

And he's like, "I got 2,500 bucks."

52:09

Speaker 2

Great domain.

52:10

Aaron Francis

Great domain.

52:10

Speaker 2

Yeah.

52:10

Aaron Francis

2,500 bucks if you can break into the server and-

52:13

Speaker 2

Mm-hmm

52:13

Aaron Francis

... execute this print flag binary, you get the Bitcoin.

52:17

Speaker 2

Yep.

52:17

Aaron Francis

Super cool idea. First problem was, I think for 16 or 18 hours, he was just serving an index.html through NGINX.

52:28

Speaker 2

Okay.

52:28

Aaron Francis

And so for 16 or 18 hours he wasn't actually serving PHP at all.

52:32

Speaker 2

There was no PHP exploitable. Okay.

52:33

Aaron Francis

There was no PHP.

52:35

Speaker 2

Yeah.

52:35

Aaron Francis

And so everybody's like, "Ah, this RCE is not even exploitable." Well, not if you don't use the thing that the RCE is embedded in, right?

52:43

Speaker 2

Yeah. That's, that's a-

52:44

Aaron Francis

And so he got called out for that, um, switched it over to serve like PHP-

52:50

Speaker 2

Index.php or whatever

52:50

Aaron Francis

... dash version.php or something, so a proper PHP file.

52:54

Speaker 2

Okay.

52:54

Aaron Francis

The Bitcoin's gone now.

52:56

Speaker 2

Okay.

52:56

Aaron Francis

It was-

52:57

Speaker 2

They got it.

52:57

Aaron Francis

They got it. They got it.

52:58

Speaker 2

Okay.

52:58

Aaron Francis

And so-

53:00

Speaker 2

Okay

53:00

Aaron Francis

... I, I'm led to believe this is not a, this is not a script kitty kind of RCE, like where you can just send a packet and you're like, "Ah, I have a re- reverse shell now."

53:11

Speaker 2

Mm-hmm.

53:12

Aaron Francis

Um, but it is very much exploitable and has been, has been exploited on this one, at least one flagship domain of stealmybitcoin.com. Uh, and the timeline is a bit skewed because of the way that he set it up, but uh-

53:28

Speaker 2

Mm

53:28

Aaron Francis

... it is, it is now gone, and it is very, very exploitable.

53:33

Speaker 2

He's gonna do a write-up. Mm. Okay.

53:34

Aaron Francis

Yeah, there's a POC. There's already a GitHub POC of how they did it.

53:38

Speaker 2

Yeah.

53:38

Aaron Francis

Um, which is bad.

53:41

Speaker 2

Yeah.

53:41

Aaron Francis

Right? This is, this is, this is bad.

53:43

Speaker 2

Yeah.

53:43

Aaron Francis

They're like, "Sure, here's the POC. By the way, bad guys, here's the way to do this."

53:49

Speaker 2

Let's see.

53:49

Aaron Francis

And so-

53:50

Speaker 2

Yeah, I'm reading his thing. Yeah, here, yeah, here's how to do it. Uh, let's see. Yeah, it is... Yeah, there is some step to this. It's, it's-

53:59

Aaron Francis

Oh, definitely

53:59

Speaker 2

... a little bit tricky, but it's not... I mean, here it is-

54:02

Aaron Francis

No, it, this-

54:02

Speaker 2

... how to do it.

54:03

Aaron Francis

Yeah

54:03

Speaker 2

So.

54:03

Aaron Francis

It's not a one-shot thing, but it is a thing that-

54:06

Speaker 2

It's a thing

54:07

Aaron Francis

... can be multiple shotted-

54:08

Speaker 2

Right. Yeah

54:08

Aaron Francis

... and you can pwn the server. And so-

54:11

Speaker 2

Pwn

54:11

Aaron Francis

... I think this, I think this is, um, I think two things. One, this challenge-

54:17

Speaker 2

Mm

54:17

Aaron Francis

... proved that it's possible.

54:19

Speaker 2

Yep.

54:19

Aaron Francis

It gave people false hope that it wasn't possible based on the way-

54:23

Speaker 2

Mm-hmm

54:23

Aaron Francis

... he set up his challenge. And two, the bad guys are not going to say, "Hey, see, this is, this actually is po-" They're not gonna go post on Twitter-

54:31

Speaker 2

Yeah

54:31

Aaron Francis

... and be like, "No, no, no, guys, trust me. I just stole stuff."

54:34

Speaker 2

Right.

54:34

Aaron Francis

"It's possible." They're just gonna steal more stuff. Um- So I, I think it is, it's very real.

54:41

Speaker 2

Yeah.

54:41

Aaron Francis

Whether or not it was overblown, uh, is a little bit of an open question. In my opinion, it was not overblown. I think-

54:49

Speaker 2

Yeah, I think not

54:49

Aaron Francis

... I think the severity, this-- when you, when you do an equation that is number of PHP sites, number of old PHP sites-

54:59

Speaker 2

Mm-hmm

54:59

Aaron Francis

... and the, um, kind of accessibility of finding the way in with AI, you multiply all those together, and the outcome is, how much should you react? I think we all reacted the appropriate amount. Like the-

55:13

Speaker 2

I tend to agree

55:13

Aaron Francis

... the Japanese prime minister saying, "If you can't secure your sites, take them down."

55:19

Speaker 2

Yeah.

55:19

Aaron Francis

The FBI and the NSA saying, "If you can't secure your sites, take them down," I think-

55:23

Speaker 2

Yeah

55:23

Aaron Francis

... was appropriate, actually.

55:25

Speaker 2

Mm. So what is Aaron Francis' stand on, uh, part of your shtick here in your early days at Laravel I think has been to like maybe lessen the PHP aspect of things-

55:35

Aaron Francis

Yep

55:35

Speaker 2

... and focus more on like the Laravel aspect of things, right? We're not so much worried about the low level. But here the low level has poked itself through. It's like, ha ha ha, you must pay attention to me-

55:46

Aaron Francis

Correct

55:46

Speaker 2

... because I've got an issue. So tell me, where does that work into your mindset of how to market things and talk about things? 'Cause this is a weird spot where like it's a dev tool that requires this language-

55:58

Aaron Francis

Yeah

55:58

Speaker 2

... and, uh-

55:58

Aaron Francis

Yep

55:59

Speaker 2

... I don't know. What do you think about that?

56:00

Aaron Francis

So my thought, my, my thoughts on how much we should talk about PHP hasn't changed.

56:06

Speaker 2

Okay.

56:07

Aaron Francis

Um, the very next day we got a Brotli to shell, uh, CVE.

56:13

Speaker 2

Mm-hmm.

56:13

Aaron Francis

And Brotli's in everything.

56:16

Speaker 2

Yeah.

56:16

Aaron Francis

It's in Python, it's in FFmpeg, it's in NGINX. It is freaking everywhere.

56:24

Speaker 2

Yep.

56:24

Aaron Francis

Also, the next day, so the same day as Brotli- ... we got a, uh, we got a GitLab, uh, level 10 CVE which is like-

56:34

Speaker 2

Level 10. Out did us

56:35

Aaron Francis

... yeah. Which is, by the way, we come to pwn your GitLab-

56:39

Speaker 2

That's just hosting something, yeah

56:41

Aaron Francis

... which turned out to be a Ruby level 10 CVE-

56:44

Speaker 2

Mm

56:44

Aaron Francis

... in the regex parser. So the regex parser could explode, uh, and then you can like do some memory fiddling, and basically now-

56:52

Speaker 2

Mm

56:52

Aaron Francis

... you own Ruby as well.

56:54

Speaker 2

Mm-hmm.

56:54

Aaron Francis

So, uh, while not being grateful for vulnerabilities, I am grateful that there were a few fast follows that weren't PHP.

57:03

Speaker 2

Yeah.

57:03

Aaron Francis

Because the easy thing that day was losers being like, "Well, if you use PHP in 2026, you deserve this."

57:12

Speaker 2

Right.

57:12

Aaron Francis

Which is like, I think we went through a whole like we don't do victim blaming, but now we're back to like-

57:19

Speaker 2

We're back

57:19

Aaron Francis

... blaming the victims here.

57:20

Speaker 2

Yeah, that's right.

57:21

Aaron Francis

But we're back, yeah.

57:22

Speaker 2

Yeah.

57:22

Aaron Francis

Um, so my, my thought on, um, as crass as it sounds, how do we market off the back of this, is basically what we talked about in the, the beginning, which is, guys, this is going to keep happening, and you want a full team of infrastructure engineers with freaking pagers-

57:44

Speaker 2

Right.

57:44

Aaron Francis

... on it. You, you don't want-- First of all, you're not gonna likely carry a pager for your side project, right?

57:51

Speaker 2

Yeah. Unlikely.

57:51

Aaron Francis

And you don't, you don't want, you don't want, and maybe you don't even have the ability to manage all these CVEs that are coming out.

58:01

Speaker 2

Yep.

58:01

Aaron Francis

Because it was PHP, then it was Node, then it was Ruby, then it was literally everything that uses Brotli. And it's just like, guys, you, you can't keep up. Which is sad-

58:13

Speaker 2

Yeah

58:13

Aaron Francis

... because the internet has been built on, "I'm a guy who can just go build a thing," right?

58:18

Speaker 2

Yeah.

58:19

Aaron Francis

And that is still possible. It's just a lot harder, because you have to, you have to keep up. Because the bad guys-

58:25

Speaker 2

Yeah

58:27

Aaron Francis

... have digital nuclear weapons now that they can just point at you.

58:30

Speaker 2

Yeah.

58:30

Aaron Francis

And so not, not even to mention the compromised, uh, certificate authority that was like, "Oh, we'll use the number four to invent SSL."

58:39

Speaker 2

Number four.

58:39

Aaron Francis

You're like, "Good God, man." So-

58:42

Speaker 2

Uh, gosh

58:42

Aaron Francis

... I don't think we talk... You know, I don't, I, I still don't think we talk about PHP. I think we still live at a higher level.

58:49

Speaker 2

Mm-hmm.

58:49

Aaron Francis

And I think one of the higher levels we live at, at, is we have teams on this that will have your back.

58:56

Speaker 2

Security infrastructure, yeah.

58:57

Aaron Francis

Yeah.

58:59

Speaker 2

And now that your Laravel cloud is expanding, you know, you got-

59:02

Aaron Francis

Yep

59:02

Speaker 2

... Ruby and all the other things, it's all gonna be the same story everywhere with, uh-

59:06

Aaron Francis

Yep

59:06

Speaker 2

... security vulnerabilities, yeah.

59:09

Aaron Francis

Yeah.

59:09

Speaker 2

You know, there's a whole... There's a world, there's been this world of like, this is just related to something you said, of like customers who are like side, side project customers. Like, there's been an industry of selling things to side project customers. I mean, even like Forge in its early days, I'm sure a lot of like mostly side project people, right? Not people doing infrastructure for their businesses in the, in the early days of Forge.

59:30

Aaron Francis

In the early days, yeah.

59:31

Speaker 2

Then it got changed later. Um, but that's like a class of bus- Like, those were always bad customers. Uh, not for Taylor in that particular case, but just i- as a generalization, I think those are not the best customers for many, many reasons. But I feel like now we're coming to this era of like they're just so bad customers. Like, you should not be thinking about these people as good customers or as custom- Like, you need to find, whatever you're building, you need to be like, "How is there a pain so big that a company's willing to pay for it?"

59:59

Aaron Francis

Yep.

59:59

Speaker 2

Because side project people don't have pain like that, right? And now with AI they don't, they have even less pain, 'cause they're like-

1:00:04

Aaron Francis

Yep

1:00:04

Speaker 2

... "Oh, whatever. I'll just tell the AI to fix it," right? And like that's not how a company thinks about things, but that is how a guy with a side project thinks about things.

1:00:12

Aaron Francis

Yep.

1:00:12

Speaker 2

And so those are just like horrific customers now. Um, but yeah, I mean-

1:00:17

Aaron Francis

You know what I'm less likely to use now?

1:00:19

Speaker 2

What's that?

1:00:19

Aaron Francis

Somebody's email service that's been vibe coded.

1:00:22

Speaker 2

We- we're even less li- This is the third county.

1:00:24

Aaron Francis

I, I wasn't gonna use it before, but there's no freaking chance-

1:00:29

Speaker 2

And people don't understand this either

1:00:30

Aaron Francis

... I'm gonna use somebody's vibe coded email product. No chance.

1:00:34

Speaker 2

There was a tweet I saw yesterday, okay? And I just, I almost-

1:00:37

Aaron Francis

Oh, no. We got the double hands on the face. The double hands on the face.

1:00:42

Speaker 2

I was going to make a thing of it, and I was like, "I don't have the energy." I don't-

1:00:45

Aaron Francis

Good

1:00:45

Speaker 2

... I don't even wanna like

1:00:46

Aaron Francis

Follow this instinct. Follow this instinct

1:00:49

Speaker 2

That was good. That was good. But here's the thing that really bothered me about it, right? So I'm gonna talk about it here amongst friends. There's a guy, he's like, "Oh, there's a $39," one of the email ones or whatever, right? I don't know, whatever it was. Why am I paying $300 this? It's thir- everything's go- everything, every piece of software's gonna be this now. All SaaS is dead because every... You can do $39 one time, somebody's selling one of these things.

1:01:10

$39 one time, of course I would do that. Why would I, why would I do anything else? And then I, I was like, "This is crazy," right? And so I look at the guy's bio on Twitter, and he sells a marketing course. This is what he does.

1:01:24

Aaron Francis

Of course.

1:01:24

Speaker 2

And I'm like, "I don't understand how you're selling a marketing course and you think that the only factor in purchasing decisions is the price of something." It's insane. So this is the part that made me angry, and I was, like, gonna call the guy out on it 'cause, like, this is just stupid. But I didn't, 'cause I was like, whatever. But, like, th- this is like marketing 101 is that, like, how do we charge for things that, not just based on price.

1:01:46

Like, there's a million examples. Why do you have an iPhone when you could have the cheapo Samsung blah, blah, blah or whate- There's a million...

1:01:52

Aaron Francis

Yeah

1:01:52

Speaker 2

Why does people have Bentleys when they, they could have a Toyota? Like, that, that's a crazy, insane thing. Like, so I was so... It was just infuriating. But yeah-

1:02:01

Aaron Francis

Th- this is just-

1:02:01

Speaker 2

... I totally agree

1:02:02

Aaron Francis

... this is just the indie hacker brain worm.

1:02:04

Speaker 2

Ah.

1:02:04

Aaron Francis

That's all it is.

1:02:05

Speaker 2

It's so... It's brain rot.

1:02:06

Aaron Francis

It's so bad.

1:02:07

Speaker 2

It's so bad.

1:02:09

Aaron Francis

It's so bad. It's like-

1:02:10

Speaker 2

Oh, it's so bad

1:02:12

Aaron Francis

... I, I moved to Manila, or I moved to Bali, and I sell crappy products, and I make $4,000 a month, and I'm gonna teach you how to sell crappy products. It's, it's just like-

1:02:24

Speaker 2

It's just-

1:02:25

Aaron Francis

... that's a little-

1:02:26

Speaker 2

... infuriating

1:02:26

Aaron Francis

... a little rude to say, but directionally, that is-

1:02:30

Speaker 2

Directionally correct

1:02:30

Aaron Francis

... that is what we're talking about. It is-

1:02:32

Speaker 2

It's like, hey-

1:02:32

Aaron Francis

I'm gonna-

1:02:33

Speaker 2

... HelpSpot's been cheaper than Zendesk for 20, 17 years, since Zendesk started, but I don't have a billion dollars like Zendesk. Why? That's not, that's not... That, I should have billions of dollars. That would be what would make sense in this crazy world of logic.

1:02:46

Aaron Francis

Yeah.

1:02:46

Speaker 2

That's not how it works.

1:02:47

Aaron Francis

Good. Some wrongs are not yours to right, Ian. Just let it go. I know, it's hard out there.

1:02:53

Speaker 2

Twitter is terrible.

1:02:53

Aaron Francis

It's hard to just let people be wrong. I've gone, I've gone to, I've gone to much counseling to learn to let people be wrong.

1:03:01

Speaker 2

Oh.

1:03:01

Aaron Francis

I don't have to fix every-

1:03:02

Speaker 2

I feel like your counseling sessions are mostly-

1:03:04

Aaron Francis

Oh, man

1:03:04

Speaker 2

... about Twitter. It's like-

1:03:06

Aaron Francis

They're, they're not, but in a way, they are. Uh, y- I just have to, you know, some, some things-

1:03:11

Speaker 2

You're like, "I saw this tweet"

1:03:12

Aaron Francis

... are just wrong.

1:03:12

Speaker 2

"Let's go through it."

1:03:13

Aaron Francis

Yep.

1:03:13

Speaker 2

Yeah, yeah. Anyway, all right. So, um, that was kind of... Actually, that was this one. Let me just mark that off. So, um, uh, uh, why don't you tell us about some of y- this accounting course. You gave us a little private update.

1:03:26

Aaron Francis

So speaking-

1:03:26

Speaker 2

The Aaron Francis accounting empire grows

1:03:30

Aaron Francis

... speaking of found money with-

1:03:32

Speaker 2

Yeah

1:03:33

Aaron Francis

... trip- tripling our pre-roll rates. That was, that was a nice thing to put in my pocket there. Let's pull up the Stripe dashboard for some more-

1:03:41

Speaker 2

Mm-hmm

1:03:41

Aaron Francis

... found money. Uh-

1:03:43

Speaker 2

Found money

1:03:43

Aaron Francis

... okay. It's making, it's making me log in, so let's pull it up on my phone here, and let's get the up-to-date numbers on-

1:03:49

Speaker 2

Let me tell you-

1:03:49

Aaron Francis

... found money

1:03:50

Speaker 2

... we gotta get you into poker, because there's nothing better than taking your found money and gambling.

1:03:56

Aaron Francis

And losing it.

1:03:56

Speaker 2

That's just like, "No, we're gonna get you trained up. You're gonna double it. You're gonna triple it. You're gonna grow it."

1:04:03

Aaron Francis

So since migrating-

1:04:06

Speaker 2

Mm

1:04:06

Aaron Francis

... which you'll remember I did no work to migrate it.

1:04:09

Speaker 2

No.

1:04:10

Aaron Francis

Right?

1:04:10

Speaker 2

The AI did the work.

1:04:11

Aaron Francis

No work. The AI did all the work-

1:04:13

Speaker 2

Mm-hmm

1:04:13

Aaron Francis

... well under my subscription. I did not, I don't-

1:04:15

Speaker 2

Now, to be fair, you did do a ton of work to make these things exist a-

1:04:19

Aaron Francis

Ton of work

1:04:20

Speaker 2

... 10 years ago.

1:04:20

Aaron Francis

Huge amount of work.

1:04:21

Speaker 2

Yeah.

1:04:21

Aaron Francis

10 years ago.

1:04:23

Speaker 2

Mm-hmm.

1:04:24

Aaron Francis

Since migrating it, I've made $2,998.

1:04:30

Speaker 2

Free money.

1:04:32

Aaron Francis

That's money in the bank, my friends.

1:04:34

Speaker 2

And when's this, a month maybe? Less than a month?

1:04:37

Aaron Francis

It's been less than a month. It's been-

1:04:41

Speaker 2

Oh my gosh

1:04:41

Aaron Francis

... No, it's been, it's been, uh, one month.

1:04:44

Speaker 2

One month.

1:04:45

Aaron Francis

One month. Mm-hmm.

1:04:46

Speaker 2

Okay. And you hit the midterms here, I guess, or whatever, so that was good.

1:04:50

Aaron Francis

I did. Yep.

1:04:50

Speaker 2

Yep.

1:04:50

Aaron Francis

So I, I hit them before, I hit them before midterms and finals. Um, and the way that, the way that the site is structured is all of the first, like, the first four chapters are always and have always been free.

1:05:04

Speaker 2

Mm-hmm.

1:05:04

Aaron Francis

And so I, I got payments turned on in time for, I think, the second four or maybe just the third four chapters. Um, but regardless, 3,000 bucks, better than a poke in the eye.

1:05:17

Speaker 2

Dude, I mean, now, I assume, uh, are th- are these regular courses that... It doesn't sound like they're regular semester courses, 'cause the semester's not over, but you're talking about finals. Or is it regular?

1:05:27

Aaron Francis

Uh, they're, they're regular semester courses.

1:05:29

Speaker 2

Oh, okay.

1:05:29

Aaron Francis

The, it's just that the way that the payments are structured is-

1:05:34

Speaker 2

Mm-hmm

1:05:34

Aaron Francis

... uh, as long as, basically as long as I turn on payments before finals, I'll make money.

1:05:40

Speaker 2

Okay. Right.

1:05:40

Aaron Francis

So the half-

1:05:41

Speaker 2

But finals are still in December or whatever.

1:05:43

Aaron Francis

The finals are yet to come. Yeah.

1:05:44

Speaker 2

Okay.

1:05:44

Aaron Francis

The finals are yet to come. Um, but they've tripped over the paywall now. The, the bad thing would've been if I had done this over Christmas break, I would've missed this entire semester-

1:05:53

Speaker 2

Right. Okay

1:05:53

Aaron Francis

... and it would have not been a thing.

1:05:53

Speaker 2

So now, so you should have a pretty good selling season of the school year. Like, you can expect maybe to have 2 to $4,000 in sales a month if this holds.

1:06:04

Aaron Francis

I can expect to have-

1:06:04

Speaker 2

Or, or maybe even more in late November or December.

1:06:07

Aaron Francis

I think historically I've done 5 to 10,000 a semester.

1:06:12

Speaker 2

Okay.

1:06:13

Aaron Francis

So wherever that falls in the semester-

1:06:15

Speaker 2

Yeah

1:06:15

Aaron Francis

... whether that's October, November, or December, I don't super care, but I think my best semester back in the day, I did like 13 or $14,000.

1:06:26

Speaker 2

And summers-

1:06:26

Aaron Francis

And so we're talking-

1:06:26

Speaker 2

... or no?

1:06:28

Aaron Francis

Some, some summers. Not, not very many.

1:06:30

Speaker 2

But not like... Okay.

1:06:30

Aaron Francis

Yeah. No, definitely not.

1:06:32

Speaker 2

Yeah. And so if you put 20 grand in your pocket this year from, a, a-

1:06:37

Aaron Francis

It's great

1:06:37

Speaker 2

... million tokens you burned for free.

1:06:39

Aaron Francis

It's fantastic.

1:06:42

Speaker 2

Yeah.

1:06:42

Aaron Francis

I'm thrilled to death about it.

1:06:43

Speaker 2

Oh my goodness.

1:06:44

Aaron Francis

This is, this is the greatest thing that's ever happened.

1:06:46

Speaker 2

Yeah.

1:06:46

Aaron Francis

And let's do Let's do a lifetime because the lifetime is, uh-

1:06:50

Speaker 2

Oh

1:06:50

Aaron Francis

... the lifetime is far more interesting. Lifetime gross volume, there is a huge flat spot in the chart. Let's see if we'll get some adjustment here.

1:07:01

Speaker 2

Ah, looks like you're not getting it.

1:07:02

Aaron Francis

Here we go.

1:07:03

Speaker 2

I can't see.

1:07:03

Aaron Francis

Here we go.

1:07:03

Speaker 2

Oh, it's coming in slowly.

1:07:04

Aaron Francis

See that-

1:07:04

Speaker 2

I can trust Sony

1:07:05

Aaron Francis

... see that giant flat spot?

1:07:07

Speaker 2

Yes, that's where you did nothing.

1:07:08

Aaron Francis

And then the uptick at the end? That's where I had no, no payments for years-

1:07:12

Speaker 2

Yeah. Uh-huh

1:07:12

Aaron Francis

... 'cause I was like, "Ah, I c- I can't be bothered." Um-

1:07:15

Speaker 2

Yeah

1:07:15

Aaron Francis

... lifetime gross volume, $125,000.

1:07:20

Speaker 2

Wow, okay.

1:07:21

Aaron Francis

Not bad.

1:07:21

Speaker 2

Better than a poke in the eye. Yeah.

1:07:23

Aaron Francis

Yeah, not bad at all.

1:07:24

Speaker 2

And now if you keep that rolling, I mean, 20 grand a year, that's, that's real money.

1:07:28

Aaron Francis

Oh, that's real money.

1:07:29

Speaker 2

It's well-found money. It's so much better than the money you make as part of your job, even though it's like-

1:07:32

Aaron Francis

Oh, yeah

1:07:33

Speaker 2

... way less money.

1:07:34

Aaron Francis

It's a fraction-

1:07:34

Speaker 2

It's just like, "Oh, man"

1:07:34

Aaron Francis

... but it's way more exciting.

1:07:35

Speaker 2

Yeah. It's so much more exciting. Um, so kinda speaking of similar things, uh, you know, last year me and my son, the brewer's son, we, uh, won the football survivor pool.

1:07:48

Aaron Francis

That's right.

1:07:49

Speaker 2

Right? Where we made, like, tw- well, we ended up with 12,000. We split it with one other guy. We are still... We were in the one we won last year, and we're in this big one in Vegas now this year. Now, we're out of... We w- well, we're in three. We won this tiny one that made us $700, which is cool. We lost the one we won last year, but the one in Vegas-

1:08:09

Aaron Francis

Hate that

1:08:09

Speaker 2

... started out with 25,000 people. We're down to 600. We're still in.

1:08:15

Aaron Francis

Whoa.

1:08:15

Speaker 2

And-

1:08:15

Aaron Francis

What's the pool on this one?

1:08:17

Speaker 2

25 million, 'cause $1,000 entries.

1:08:19

Aaron Francis

What?

1:08:20

Speaker 2

$25 million, and there's 600 people left.

1:08:23

Aaron Francis

You might retire by 40 if you hit this.

1:08:25

Speaker 2

I might. We split it 50/50, so yeah. Um-

1:08:30

Aaron Francis

Whoa.

1:08:30

Speaker 2

Now, there's-

1:08:31

Aaron Francis

When, when does this resolve?

1:08:32

Speaker 2

I mean, just when the last person's standing or the end of the season, so-

1:08:36

Aaron Francis

So when does the end of the season happen? I guess is the question.

1:08:39

Speaker 2

Well, we're only on week seven 'cause there was a bunch of big upsets.

1:08:41

Aaron Francis

Oh.

1:08:41

Speaker 2

So it's actually pretty early. Um, this is the first year where there's a secondary market, so in theory, we could also sell this. We had a couple entries. We kinda-

1:08:50

Aaron Francis

You're telling me there are derivatives on a gambling pool?

1:08:53

Speaker 2

Well, not derivatives. It's like, uh, it's a, uh, a market, an exchange. I could sell my entry to someone else if I wanted to.

1:09:01

Aaron Francis

So it's like a, it's like a credit default swap. Nothing bad has ever happened with those.

1:09:06

Speaker 2

I don't know about that, but like-

1:09:07

Aaron Francis

So we're bundling, we're bundling bad assets-

1:09:09

Speaker 2

Uh, it's not quite like that

1:09:09

Aaron Francis

... and making them good assets.

1:09:11

Speaker 2

But we-

1:09:11

Aaron Francis

Sure. No, no, no, no problems

1:09:12

Speaker 2

... we could, you could sell a percentage of your entry, or you could sell your whole entry. Um, the en- just by pure averages, not what's actually selling, I, I should see what's actually, um, if any have sold. They had it closed for the weekend. They have it closed. But, um, just by pure average, the 600 left are worth, like, $37,000 each.

1:09:31

Aaron Francis

Yeah, the expected-

1:09:32

Speaker 2

So-

1:09:32

Aaron Francis

... value, so if there's 25 million, 600 divided by 600 is $41,000.

1:09:37

Speaker 2

Yeah.

1:09:37

Aaron Francis

So you're EV right now is 40 grand.

1:09:38

Speaker 2

'Cause it's actually, like, 660 or something.

1:09:40

Aaron Francis

Yeah.

1:09:40

Speaker 2

Yeah. So-

1:09:41

Aaron Francis

Sell, baby, sell

1:09:43

Speaker 2

... uh, no. No, we're gambling here. We're not selling.

1:09:46

Aaron Francis

No.

1:09:47

Speaker 2

I know. We're gonna lose at some point. Everybody's... Jamie's gonna be super mad at me. Everybody's gonna be mad at me.

1:09:51

Aaron Francis

Yes.

1:09:51

Speaker 2

But, like, I can't sell. What if we win? Imagine-

1:09:54

Aaron Francis

That is-

1:09:55

Speaker 2

... found, 25 million of found money. We're excited about your 3,000. What about 25 million?

1:09:59

Aaron Francis

That is literally the gambler's credo. What if we win?

1:10:03

Speaker 2

What if we win?

1:10:04

Aaron Francis

What if we win? Somebody has to win, Ian.

1:10:07

Speaker 2

Oh.

1:10:07

Aaron Francis

Somebody has to.

1:10:07

Speaker 2

Somebody does have to win.

1:10:09

Aaron Francis

Why not me?

1:10:10

Speaker 2

Last-

1:10:10

Aaron Francis

Why not me?

1:10:10

Speaker 2

Last year they ended up splitting it seven ways, I think. Uh, just 'cause they got to the end, and seven people were left, so they... You just divide it. Um...

1:10:20

Aaron Francis

25 million, seven ways? I'm barely interested.

1:10:23

Speaker 2

Yeah, it's only-

1:10:23

Aaron Francis

Nah, come on

1:10:24

Speaker 2

... it's, I mean, it's actually only 18 million last year, so it was 18 million-

1:10:27

Aaron Francis

Nah

1:10:27

Speaker 2

... seven ways or six ways.

1:10:28

Aaron Francis

What's the point?

1:10:29

Speaker 2

I think it was three million entries-

1:10:29

Aaron Francis

It's like-

1:10:30

Speaker 2

... so it was probably six ways

1:10:30

Aaron Francis

... that's like two-point-something. Ah, I'm not even getting out of bed for two-point-something.

1:10:33

Speaker 2

Yeah, then you gotta pay taxes on it. What's the point?

1:10:35

Aaron Francis

Nah, what's the point?

1:10:38

Speaker 2

I'm, I'm just saying, we are, we are in it to win it here, Aaron. In it to win it.

1:10:43

Aaron Francis

This is crazy. You should sell for 38 and be happy.

1:10:48

Speaker 2

I do. I mean, part of me likes that idea. What if we go... I, we gotta see how next week is 'cause, like, if there's some good picks, easy picks, then you ride another week. You lose a few more people, just becomes more valuable.

1:11:01

Aaron Francis

Yeah, and then you ride it, and then you ride it, and then you win. Oh-

1:11:03

Speaker 2

Yeah

1:11:03

Aaron Francis

... we should do that. Let's do that. That's a great idea. I don't know why I didn't think of that.

1:11:07

Speaker 2

Oh, I don't know. We'll see. We'll see.

1:11:10

Aaron Francis

Just one more roll, baby. Just one more card.

1:11:12

Speaker 2

Oh, but what if we do it? He's picked 27 games in a row correctly or whatever. I should've been betting on the individual games along the way too. That's where I've been making a mistake there.

1:11:22

Aaron Francis

If you had real conviction-

1:11:23

Speaker 2

If I double my... Yeah. I don't know. But anyway, that's a little side, little side adventure for everybody to stay up on. If we win that, I might retire. It's possible. If we were to win it and have nobody splitting it, I could, I could probably retire.

1:11:37

Aaron Francis

Yeah, what would your take-home have to be to retire?

1:11:40

Speaker 2

If we won the whole thing, I think I could retire-ish.

1:11:43

Aaron Francis

Would you split-

1:11:44

Speaker 2

I mean, I'm not gonna be poor no matter what

1:11:44

Aaron Francis

... would you split 25 million with your son?

1:11:47

Speaker 2

Yeah, that's the deal. I don't know. We gotta get-

1:11:49

Aaron Francis

I don't think that's right.

1:11:50

Speaker 2

We... That's the deal we made.

1:11:51

Aaron Francis

You've got other kids.

1:11:53

Speaker 2

I know. I tried to hook them into it too. Then everybody was like, "No."

1:11:56

Aaron Francis

You can't have-

1:11:57

Speaker 2

They didn't care

1:11:57

Aaron Francis

... dad and son make 12 and a half million and be like-

1:12:00

Speaker 2

I know

1:12:00

Aaron Francis

... "I don't know, guys."

1:12:01

Speaker 2

I know.

1:12:01

Aaron Francis

"It's not, not family money."

1:12:04

Speaker 2

That's the deal. I stick by my word. That's the deal. The, uh... But, I mean, the other kids would obviously... I would take care of the other kids out of my end, so it would... Fine. Um-

1:12:12

Aaron Francis

No, I think you take all 25, and then you give three to four to each kid.

1:12:18

Speaker 2

So I said this to Jamie in the beginning, that we should maybe do it like that. Uh, this is-

1:12:22

Aaron Francis

Yeah

1:12:22

Speaker 2

... also a very gambler thing to do is, like, pre-planning how you should-

1:12:25

Aaron Francis

Sure, yeah

1:12:25

Speaker 2

... handle all your millions of winnings. Um, every- Jamie was against it. The other kids were like, "Yeah, whatever, we don't care." Um, so that's the deal. And Ty- Tyler, the oldest kid, was like, "Hey, I'm the one doing the picks." So we're on a standard deal. This is a very standard deal, which is I front the money.

1:12:43

Aaron Francis

Yeah.

1:12:43

Speaker 2

He does the picks. The, it's 50/50 on the profits, which is a very standard, like, poker-type deal. Um, so I'm fine with it. Whatever. It's fine. The other kids will be do- they'll be fine. They'll get some money. He'll, he'll be, he'll be set I guess.

1:12:57

Aaron Francis

He'll, he'll be, yeah.

1:12:59

Speaker 2

I don't know. Um, I think it's very unlikely that we'd ever win outright just because I think there's so many players that, like, as you get farther in the season, like, you're just gonna have, like, the s- like, last year we all basically made the same picks as the other guy all except one week for, like, the pa- for, like, the last six weeks or something. So, like, I think it's kinda hard for it to shake out where, like-

1:13:20

Aaron Francis

Yeah

1:13:20

Speaker 2

... literally one person wins. I think, like, you might all get wiped out together in the same week, or, uh, you all make it through if you get to that point. Um, I mean, not mathematically impossible, but I just think it's unlikely. I think more likely would be, like, 5 or 10 or 15 people make it to the end, but we'll see. This one is much ha- the one thing that makes me wanna sell is that this one's much harder than the one we won last year because you have to pick, uh, Thanksgiving and Christmas separately.

1:13:49

So and there's only a few teams that play on those days. So you have to reserve teams that are even playing those days so that you have a team to pick from, and then you have just a very limited number of choices to pick from. So that adds quite a bit of complication to it. So-

1:14:05

Aaron Francis

Sell.

1:14:08

Speaker 2

Possibly. I don't know. I might throw it up for an unreasonable amount of money, like, more than its value, and then if we get paid over, that seems interesting.

1:14:18

Aaron Francis

That is, that is interesting, in fact.

1:14:22

Speaker 2

Uh, all right. You got... Give us an update on your book.

1:14:26

Aaron Francis

The book is good.

1:14:28

Speaker 2

Oh, it's now printed?

1:14:28

Aaron Francis

I g- I got it, I got it printed.

1:14:31

Speaker 2

Okay.

1:14:31

Aaron Francis

I got it bound, just spiral bound at FedEx Kinkos. Um, I'm, I think I'm seven chapters in.

1:14:39

Speaker 2

Mm-hmm.

1:14:41

Aaron Francis

And it's actually very good. I, like, I, like, want to keep reading it.

1:14:47

Speaker 2

That's crazy.

1:14:47

Aaron Francis

And it's really, it's really interesting because I recognize, like, I recognize my fingerprints in it-

1:14:55

Speaker 2

Mm-hmm

1:14:55

Aaron Francis

... of, like, yeah, I made, I made that decision. I know, like, I know what's going on here. But then there's so much that I'm discovering for myself.

1:15:04

Speaker 2

Mm.

1:15:04

Aaron Francis

'Cause I didn't write it all.

1:15:06

Speaker 2

Right.

1:15:06

Aaron Francis

I just wrote, like, the arc and the plot points and stuff like that.

1:15:10

Speaker 2

Yeah.

1:15:10

Aaron Francis

And so it's really interesting to read something ostensibly of my own making and be surprised and delighted by it.

1:15:18

Speaker 2

That part is very crazy.

1:15:18

Aaron Francis

That part, that part is weird. Um, of course, it's, it's a little bit sloppy. It reads a little bit, it reads a little bit like Claude, even with all the-

1:15:28

Speaker 2

Mm-hmm

1:15:28

Aaron Francis

... revisions we did on the writing style. And so I al- I always read it with a pen, and I'm just marking through and making notes in the margins and stuff like that. Um, but I'm very, but I'm very excited. I think it's actually very good. Um-

1:15:45

Speaker 2

I love the idea of if this actually gets going of, like, you have a team of humans sort of de-AIing the books-

1:15:52

Aaron Francis

Yes

1:15:52

Speaker 2

... a little bit. You know what I mean?

1:15:53

Aaron Francis

Yep.

1:15:53

Speaker 2

Like, to clean up that aspect of it while still leaving the structure-

1:15:58

Aaron Francis

Yep

1:15:58

Speaker 2

... so you don't have, like, multiple authors 'cause then that'd defeat the whole purpose. But, like... And building up your own tools for de-AI-ification-

1:16:06

Aaron Francis

Yes

1:16:06

Speaker 2

... I imagine.

1:16:06

Aaron Francis

Exactly.

1:16:07

Speaker 2

Mm-hmm.

1:16:08

Aaron Francis

So of course I'm already thinking what tools can I build, what, you know-

1:16:13

Speaker 2

Right

1:16:13

Aaron Francis

... what infrastructure can I have. Is this-

1:16:16

Speaker 2

Mm-hmm

1:16:16

Aaron Francis

... is this underlying mechanism sellable? You know, I'm spending-

1:16:20

Speaker 2

Yeah

1:16:20

Aaron Francis

... my gambling, gambling winnings already.

1:16:23

Speaker 2

Yeah. Uh, huh.

1:16:24

Aaron Francis

So I'm not immune to that. Um, but my plan is... So reading it on paper is pleasant.

1:16:32

Speaker 2

Mm-hmm.

1:16:32

Aaron Francis

That's the first reason I got it printed on paper. The second reason is, um, this is, like, proof of human authorship, right?

1:16:40

Speaker 2

Yeah.

1:16:40

Aaron Francis

So I'll never hide the fact. In fact, I'll lean into the reality that much of this was AI assisted.

1:16:47

Speaker 2

Right.

1:16:47

Aaron Francis

But I do wanna have, I do wanna have proof that, like, I didn't just go to Claude and say, "Write me a story," you know?

1:16:54

Speaker 2

Right.

1:16:54

Aaron Francis

And so once I'm done, I, I will, uh, I'll unwind the binding 'cause it's just a little plastic binding.

1:17:01

Speaker 2

Mm-hmm.

1:17:01

Aaron Francis

I'll unwind it. I'll scan every page in-

1:17:04

Speaker 2

Scan it all, yeah

1:17:05

Aaron Francis

... and I'll feed it to Claude and say, "All right. Read my notes. Get everything out. Let's start editing." But then I'll also have those images of the human work forever so I can-

1:17:15

Speaker 2

Mm.

1:17:16

Aaron Francis

... as, as we talked about last week, we can have the colophon. Uh, and I can have this be part of it, which is like-

1:17:22

Speaker 2

Yeah

1:17:22

Aaron Francis

... here's the process, here's the human parts, here's the AI parts, here's how it all comes together, and this will be a good, this will be a good artifact to show, like, the, the way, the way that it started, the work that I did, and the way that it finished.

1:17:36

Speaker 2

I feel like this is interesting too 'cause it's, like, using... It's like what we're doing in code. You're just applying the code world and where the code world is now to authorship, right? Where it's like we're guiding and we're tweaking and we're pruning, and so it's still got that... There's still a lot of human decisions that need to be made. We, we now...

1:17:57

AI stuff's been around long enough now that, like, just AI up a piece of software and make a bunch of money, I think we can put that to bed, not happening. Um, um, whatever. Maybe the AI gets so good that it does happen at some point. It's not happening now. It's not happening anytime soon. There's still a whole bunch of other stuff that has to happen. Um, and this is, like, a similar vibe of, like, "Hey, what if, uh, the AI does the heavy lifting of every word but, like, you are setting the arc, tweaking, adjusting-

1:18:26

Aaron Francis

Yep

1:18:27

Speaker 2

... making sure we're going to a place that makes sense to go to, not just wandering around in the AI's-

1:18:32

Aaron Francis

Yeah

1:18:32

Speaker 2

... head or whatever." Yeah.

1:18:34

Aaron Francis

Yep.

1:18:34

Speaker 2

And, and then you could have the two different types too, right? There's gonna be, like, the books, which it could be, are, like, human-assisted authoring, and then there's, like, the, the AI-generated stories that could happen-

1:18:45

Aaron Francis

Right

1:18:45

Speaker 2

... on some website somewhere or in some mobile app that's like, yeah, these are just purely AI. But, uh, but could still receive your automatic edits if you end up with a tool that is capable of-

1:18:56

Aaron Francis

Yep

1:18:56

Speaker 2

... de-AIifying and I imagine would do more than that of, like, checking story arcs and All that other type of stuff that presumably it'll require. But, um, I like it

1:19:08

Aaron Francis

It's, it's a lot-

1:19:09

Speaker 2

It's happening

1:19:09

Aaron Francis

... of fun. It's, uh, it's actually happening, yeah.

1:19:12

Speaker 2

So has Jennifer, uh, been privy to any of this yet or no?

1:19:16

Aaron Francis

Um, she has not read any of it.

1:19:19

Speaker 2

Yeah.

1:19:19

Aaron Francis

She hears me, you know, talking in bed to the agents. Um, you know, after we talk about our day and we emotionally-

1:19:26

Speaker 2

Mm-hmm

1:19:26

Aaron Francis

... connect and we just, you know-

1:19:28

Speaker 2

Sure

1:19:28

Aaron Francis

... I'm so grateful for you, then I put in my headphones and talk to the agents, of course. Yeah, yeah, yeah, yeah, of course.

1:19:32

Speaker 2

And tune out, yeah.

1:19:34

Aaron Francis

Um, so but she's not read, she's not read any of it-

1:19:37

Speaker 2

Mm-hmm

1:19:37

Aaron Francis

... yet. Um, but yeah, I'm thinking, I'm thinking it's actually gonna work. You know, I-

1:19:46

Speaker 2

Okay

1:19:46

Aaron Francis

... I always think that about the things that I do-

1:19:47

Speaker 2

That's true

1:19:48

Aaron Francis

... um, which is one of my trademarks. But one of the, the original idea, the original idea was not a novel. Like, not-

1:19:58

Speaker 2

Mm-hmm

1:19:58

Aaron Francis

... like a, not a book, um, which is what I have now and what I'm reading. The original idea, which I will still do-

1:20:05

Speaker 2

Mm

1:20:05

Aaron Francis

... is, um, a recovered artifact that is basically like, it's basically like an encyclopedia-

1:20:15

Speaker 2

Mm-hmm

1:20:15

Aaron Francis

... where a thousand years later after the event has happened-

1:20:19

Speaker 2

Mm

1:20:20

Aaron Francis

... some later, uh, historians compile the competing civilizations' narratives about what happened.

1:20:27

Speaker 2

Oh, yeah. Mm-hmm.

1:20:27

Aaron Francis

And it's almost like a, it's almost like an encyclopedic whodunit.

1:20:32

Speaker 2

Mm-hmm.

1:20:32

Aaron Francis

Right? Because you have these recovered artifacts where these different, these different contingents are saying different things, and then we have-

1:20:39

Speaker 2

Mm-hmm

1:20:39

Aaron Francis

... official documents that are ratified, but then the different narratives of who caused the downfall, and it's like you have to read through the whole thing, and then you start to piece together what actually happened in this, you know, civilization.

1:20:53

Speaker 2

Mm-hmm.

1:20:53

Aaron Francis

And then you read through it again, and you're catching all of the like, oh, all right, well, I'm seeing now that, like, these people said this, but in this entry, those people said that. And so you're kind of like triangulating in onto-

1:21:06

Speaker 2

Mm

1:21:06

Aaron Francis

... the truth. So it's almost like a, a mystery in the form of an encyclopedia.

1:21:11

Speaker 2

Mm-hmm.

1:21:11

Aaron Francis

So I think, I don't know whether, I don't know, like, the release order, where, where that will come, whether I'll do-

1:21:16

Speaker 2

Mm

1:21:16

Aaron Francis

... like a proper book first or the encyclopedia, uh, first or what, but that is still, that's still on the table as one of the main artifacts is this like you have to read through this thing and come up with your own theories of, of what actually happened.

1:21:32

Speaker 2

So I don't know, I'm guessing you're not aware of this, but, uh, George R.R. Martin, who does-

1:21:37

Aaron Francis

Mm-hmm

1:21:37

Speaker 2

... you know, Game of Thrones, um, he has a book called Fire & Blood.

1:21:41

Aaron Francis

Okay.

1:21:41

Speaker 2

It might be worth you, uh, reviewing, which is basically this, uh, where he, uh, not... It's like, it's not a database obviously, but it's a book where like, it's a sort of history book of his world-

1:21:53

Aaron Francis

Mm-hmm

1:21:53

Speaker 2

... where, but it's like three or four different viewpoints of, like, the maesters, which are like these doctor wizardy kind of things. There's like, um, this court jester. There's, whatever. There's a few different angles, and it's like their views of different events that happen from each angle. And like, yeah, they're wildly different or they conflict.

1:22:13

They're, and sometimes they're, they don't conflict and whatever. So that would probably be an interesting thing if you'd actually take a look at-

1:22:20

Aaron Francis

Yeah

1:22:20

Speaker 2

... just to see how he's like a s- you know, kind of a master on how he kind of did that. Obviously, he doesn't have the interactive elements. It's just him producing this thing.

1:22:28

Aaron Francis

Right.

1:22:28

Speaker 2

Um, and it was post the novels. The, they're not done yet, the novels, but th- I think it was after the fifth novel. Um, so yeah. I think people do like that kind of thing. They made that into a TV show, so you know-

1:22:42

Aaron Francis

I know

1:22:43

Speaker 2

... there's some, some possibilities out there. But obviously yours will have the interactive nature, which I think is interesting.

1:22:48

Aaron Francis

Yeah.

1:22:48

Speaker 2

How do you make that cool and interactive? Those two seem like very different things, though. Like, a cool interactive thing will need, like, a bunch of software and, like, obviously, I don't know, I assume, like, ways to track your-

1:22:59

Aaron Francis

Yeah

1:22:59

Speaker 2

... analysis and, like, all that kind of stuff. Um, obviously the novel is like a novel. So I don't know. Intriguing.

1:23:08

Aaron Francis

I know.

1:23:08

Speaker 2

So you think you might do that-

1:23:09

Aaron Francis

There's so much

1:23:09

Speaker 2

... first then, though, instead-

1:23:10

Aaron Francis

I don't know

1:23:11

Speaker 2

... of the book first.

1:23:12

Aaron Francis

I don't know.

1:23:12

Speaker 2

You're, you're open.

1:23:14

Aaron Francis

I'm, I'm open. I think-

1:23:15

Speaker 2

Yeah

1:23:15

Aaron Francis

... in, in my head, I think the... I, I do, I don't know. I think the whodunit encyclopedia is the most interesting, like, way to discover things. It is not the most approachable, right?

1:23:31

Speaker 2

Yeah. Right.

1:23:32

Aaron Francis

So this would get, this would get, like, a certain type of Redditor to be very interested in it-

1:23:39

Speaker 2

Yeah

1:23:40

Aaron Francis

... but it would not get the general population-

1:23:42

Speaker 2

For sure

1:23:42

Aaron Francis

... to want to sit down and, like, spend a few hours trying to-

1:23:46

Speaker 2

Right

1:23:47

Aaron Francis

... decipher what happened in this made-up world, right? And I don't know which one is better, right?

1:23:53

Speaker 2

Yeah.

1:23:53

Aaron Francis

Do I go, do I go for that certain type of Redditor who's gonna fall, like, down the rabbit hole?

1:24:00

Speaker 2

Mm-hmm.

1:24:00

Aaron Francis

Or do I go broader as like this is a story that you can relate to because there are humans in it, not just, like, vignettes of a fallen civilization?

1:24:11

Speaker 2

Mm. I don't know. I think that-

1:24:14

Aaron Francis

I don't either

1:24:15

Speaker 2

... obviously, obviously the book is, like, a more mainstream path, right?

1:24:17

Aaron Francis

Sure.

1:24:17

Speaker 2

Like, you're not, uh... And I think there's probably gonna be some appetite for, like, "Hey, how does this AI fit into the m- book world now?" And, like, this would be, like, an entry in that, like, potential-

1:24:28

Aaron Francis

Mm-hmm

1:24:28

Speaker 2

... path, which could have its own interesting... Uh, uh, and you know, I think there would be tons of conflict about that, right? You can imagine people would be like, "This is, Aaron Francis is an idiot." Like-

1:24:39

Aaron Francis

Yep

1:24:39

Speaker 2

... right? And then other people are like, "No, it's great. I don't care." And, like, that's all-

1:24:42

Aaron Francis

Yep

1:24:42

Speaker 2

... usually good for the, like-

1:24:44

Aaron Francis

It is

1:24:44

Speaker 2

... marketing of the book. Um, so it could probably be my more default, but then the other side, maybe this is something wholly new that, like, just can exist which couldn't exist before, and-

1:24:54

Aaron Francis

Right

1:24:55

Speaker 2

... you just create something new that, yeah, it doesn't seem like it's going to work, which is how most new things are until they actually do work. So I don't know. Maybe there's like an app that's like in front of this. It's not like the whole encyclopedia where it's like maybe there's some like more accessible entry-

1:25:11

Aaron Francis

Yeah

1:25:11

Speaker 2

... point or something, and then like, oh, actually behind it there's this other more advanced thing or something. I don't know.

1:25:18

Aaron Francis

Yeah.

1:25:19

Speaker 2

But...

1:25:20

Aaron Francis

Yeah, I think, I think I wanna do the encyclopedia first.

1:25:25

Speaker 2

Okay, wow.

1:25:26

Aaron Francis

Just as like a, just as like a wholly kinda like net new experience.

1:25:31

Speaker 2

Right. Mm-hmm.

1:25:32

Aaron Francis

Uh, that more showcases... Like isn't like, uh, "Hey authors, the thing you love is dead," but more like-

1:25:41

Speaker 2

Right

1:25:41

Aaron Francis

... "Hey, this, there's, there are new worlds-"

1:25:43

Speaker 2

This is new

1:25:43

Aaron Francis

... "that are possible."

1:25:45

Speaker 2

Yeah.

1:25:45

Aaron Francis

And then I'll hit them with the thing you love is dead after, after that.

1:25:49

Speaker 2

That does kind of, uh, keep you in your wheelhouse, I would say more right? 'Cause it'll be more software oriented-

1:25:55

Aaron Francis

Totally

1:25:55

Speaker 2

... experience, right? And then maybe not getting so bogged down in like just the actual authorship of a novel and what's required for that.

1:26:04

Aaron Francis

The hand editing of a novel.

1:26:06

Speaker 2

Right. Like, yeah.

1:26:07

Aaron Francis

Yeah.

1:26:07

Speaker 2

The hand editing or even just this construction of like foreshadowing and like all-

1:26:10

Aaron Francis

Right

1:26:10

Speaker 2

... the little things you have to do accurately across a big book to really make it work, which is gonna be-

1:26:16

Aaron Francis

Seven big books

1:26:16

Speaker 2

... quite a lot of work.

1:26:17

Aaron Francis

Yeah.

1:26:17

Speaker 2

Seven big books. So, uh, whereas like the encyclopedia thing is a little more, I feel like you'll be able to move very fast and like-

1:26:25

Aaron Francis

Yeah

1:26:25

Speaker 2

... iterate and all those kind of things. Um, I like it.

1:26:31

Aaron Francis

I've already got-

1:26:32

Speaker 2

When do we get to play it? Come on Aaron, why's it not done yet?

1:26:34

Aaron Francis

I know.

1:26:34

Speaker 2

Let's go.

1:26:35

Aaron Francis

I know. The number of people that came up to me at Resend and were like, "All right, I just gotta talk to you. Ian's on your back about releasing this fantasy universe that you've been working on for one minute, and he's never released Outro."

1:26:50

Speaker 2

No, stop it.

1:26:50

Aaron Francis

And I'm like, "I know. I get it. I, I, you don't have to tell me that, brother." Um, I don't know. We'll see. I wanna get, I wanna get this book fully, fully read and edited.

1:27:02

Speaker 2

Yeah.

1:27:02

Aaron Francis

Um, and then have a few beta readers read it, and then I'll probably turn attention to the encyclopedia. I've already got, of course, I've already got like image generation pipelines for-

1:27:17

Speaker 2

Right

1:27:17

Aaron Francis

... like each different civilization's recovered artifacts will render a little bit differently in the encyclopedia.

1:27:23

Speaker 2

Mm-hmm.

1:27:23

Aaron Francis

And so I've got, I've already got some of that in, in progress.

1:27:28

Speaker 2

Mm-hmm.

1:27:28

Aaron Francis

Um, but taking it fully, I think taking it fully to like a iPhone, iPhone duo, iPad app is probably, that's the right thing to do.

1:27:37

Speaker 2

I think you would need something-

1:27:39

Aaron Francis

Yeah

1:27:39

Speaker 2

... in that space, presumably. Um-

1:27:41

Aaron Francis

Yeah

1:27:41

Speaker 2

... is it, is it an encyclopedia or is it a Wikipedia?

1:27:48

Aaron Francis

Um, partially both.

1:27:52

Speaker 2

Mm.

1:27:52

Aaron Francis

So they're, it will be interlinked because it is, you know, hypertext. Um-

1:27:57

Speaker 2

Right

1:27:57

Aaron Francis

... but it will be... Maybe I don't, maybe I don't know the distinction or the difference there in this regard.

1:28:04

Speaker 2

Well, Wikipedia, like people can contribute to it.

1:28:07

Aaron Francis

Oh, no, no, no.

1:28:08

Speaker 2

Like nobody can contribute to Encyclopedia Britannica-

1:28:10

Aaron Francis

No

1:28:10

Speaker 2

... right? But you can contribute to the Wikipedia. And so like, maybe not in the same way Wikipedia, but you could imagine some interactive elements where people can be interacting on the pages or the items potentially.

1:28:26

Aaron Francis

The, the most... By the way, I can't wait to get comments about Wikipedia versus Wikipedia.

1:28:32

Speaker 2

Wikipedia. What? Wikipedia?

1:28:33

Aaron Francis

Wikipedia, yeah.

1:28:33

Speaker 2

No, that's stupid. Wikipedia.

1:28:34

Aaron Francis

Yeah. AMEX. Uh, the most I would probably go to is like a Rap Genius, or I guess they're just called Genius now.

1:28:42

Speaker 2

Mm-hmm.

1:28:43

Aaron Francis

Where you can like highlight something and have comments on the side.

1:28:47

Speaker 2

Mm.

1:28:47

Aaron Francis

Where you kinda like the best theories get up voted and down voted.

1:28:51

Speaker 2

Mm-hmm.

1:28:51

Aaron Francis

I don't think I would allow editing of the corpus at all.

1:28:55

Speaker 2

Right.

1:28:55

Aaron Francis

I think it, that would all, that would all be canonical.

1:28:58

Speaker 2

Mm-hmm.

1:28:58

Aaron Francis

Um, but it will be a wiki in that everything will be interlinked because it's kind of a choose your own adventure, right?

1:29:05

Speaker 2

Right.

1:29:05

Aaron Francis

I'll lay it out in such a way that if you read it alphabetically like an encyclopedia, you would get there eventually.

1:29:12

Speaker 2

Mm-hmm.

1:29:12

Aaron Francis

But the goal is you start with A, and the first entry is pretty important-

1:29:18

Speaker 2

Mm

1:29:19

Aaron Francis

... um, which works out quite nicely.

1:29:21

Speaker 2

I was gonna say, that's a lucky chance.

1:29:21

Aaron Francis

And then you can, you can like work your, you can work your way through it either by link or just straight through.

1:29:28

Speaker 2

Mm-hmm.

1:29:28

Aaron Francis

Um, but I, I do, I do kinda like the idea of like a Genius style commentary that you can-

1:29:35

Speaker 2

Mm-hmm

1:29:35

Aaron Francis

... turn on or turn off just to see what other people are talking about. Basically, like building Reddit into the app itself.

1:29:41

Speaker 2

Right.

1:29:42

Aaron Francis

You know?

1:29:42

Speaker 2

Yeah. Well, that's the thing. Or even like we talked about I think last week, like the idea maybe they can generate stories-

1:29:47

Aaron Francis

Yeah

1:29:47

Speaker 2

... and they're not canonical, but they could share them still, right? So it gives it-

1:29:51

Aaron Francis

Yep

1:29:51

Speaker 2

... like a viral. Somebody comes up with just an awesome story based on these foundational facts, like you could imagine that taking off on the real Reddit or-

1:29:59

Aaron Francis

Yep

1:29:59

Speaker 2

... elsewhere on the internet, and like that obviously then brings people into the world and all those things.

1:30:04

Aaron Francis

Yeah.

1:30:04

Speaker 2

So I like that. I wanted to turn this into a publishing podcast. This is my goal.

1:30:10

Aaron Francis

Yep.

1:30:10

Speaker 2

And now this is the new goal, where you become huge and famous for this, uh, authorship, and now we just talk about-

1:30:16

Aaron Francis

This is better than your turn it into a movie podcast and turn it into a rap podcast.

1:30:21

Speaker 2

No.

1:30:21

Aaron Francis

This is the better idea.

1:30:22

Speaker 2

That's two things too. This is, it- it just transitions into, uh, pop culture, which is the real podcast I've always wanted to run. This is-

1:30:29

Aaron Francis

I know

1:30:29

Speaker 2

... pop culture. You're an author. We're doing author stuff. We're talking about your books and other books. We do some movies. Maybe we do some rap.

1:30:38

Aaron Francis

We won't do rap. I do think there is-- I do think there's also room for like audiobook plus plus, like audio, audio drama-

1:30:48

Speaker 2

Mm-hmm

1:30:48

Aaron Francis

... basically.

1:30:49

Speaker 2

Yeah.

1:30:49

Aaron Francis

So between me voicing stuff and then having ElevenLabs re-voice it, um, I don't think I would just straight rip, uh, text to speech. I don't know that, I don't know that over like eight hours that would be very enjoyable.

1:31:04

Speaker 2

Mm, yeah.

1:31:05

Aaron Francis

So I would probably voice it and then have ElevenLabs re-voice it, uh, so it could get intonation and everything.

1:31:11

Speaker 2

Mm.

1:31:12

Aaron Francis

But I could also add, I could also add like environmental sound effects and like make it into-

1:31:17

Speaker 2

Right

1:31:17

Aaron Francis

... a whole like audio drama instead of just an audio book. Um-

1:31:22

Speaker 2

Mm-hmm

1:31:22

Aaron Francis

So that'll be interesting. Audible does have pretty tight restrictions on the audiobooks have to be human narrated.

1:31:30

Speaker 2

Mm.

1:31:30

Aaron Francis

So I'd have to go, I'd have to sidestep them if I did it that way.

1:31:34

Speaker 2

Mm.

1:31:34

Aaron Francis

Which I think would, would be okay. Um-

1:31:37

Speaker 2

I don't know about that one. Maybe. Sanderson tried to sidestep them, didn't really work.

1:31:42

Aaron Francis

Yeah, if Sanderson can't do it, I can't do it.

1:31:44

Speaker 2

Yeah, I would think it might be hard. I, I mean, it depends what your goal is.

1:31:46

Aaron Francis

We're, we're on the same level, me and Sanderson.

1:31:48

Speaker 2

Well, it depends what your goal is. I mean, obviously you could just, "Hi, here's the MP3s," or whatever, right? But, like, uh, you know, if you want the distribution of-

1:31:56

Aaron Francis

Right

1:31:56

Speaker 2

... Audible, then I think... I mean, Audible's like 95% of the market, is the-

1:32:01

Aaron Francis

Oh, I know

1:32:01

Speaker 2

... uh, so, but yeah.

1:32:03

Aaron Francis

I know. They get the whole credits, so.

1:32:04

Speaker 2

I mean, I guess that's a really big deal, though. You could just, I mean, you just do that, right? Like, you just have a human narration version, even if it's not-

1:32:10

Aaron Francis

Yeah

1:32:10

Speaker 2

... your version, and then you can have AI versions.

1:32:14

Aaron Francis

I can do the audio drama-

1:32:15

Speaker 2

That's that

1:32:15

Aaron Francis

... version inside of the app.

1:32:18

Speaker 2

Yeah. Right. You could do something like that. So there's some different options there, and that would be audio drama of the book if you do a novel, though, right?

1:32:24

Aaron Francis

Yes.

1:32:24

Speaker 2

That's something.

1:32:24

Aaron Francis

Correct.

1:32:25

Speaker 2

Yeah, yeah.

1:32:26

Aaron Francis

Yeah.

1:32:26

Speaker 2

So, um, I don't know. I mean, obviously, like Eleven Labs makes all kinds of things possible, too, of, like, it's generating stories, and they're just... You listen to them at bedtime-

1:32:36

Aaron Francis

Yep

1:32:36

Speaker 2

... right? And whatever.

1:32:37

Aaron Francis

Correct.

1:32:37

Speaker 2

So, like, I still like that angle, uh, of, like the-

1:32:41

Aaron Francis

Yeah, I mean, imagine you're like-

1:32:43

Speaker 2

It's just a story generator-

1:32:44

Aaron Francis

You've got a 32-

1:32:45

Speaker 2

... for sleeping

1:32:45

Aaron Francis

... minute drive, and so you go into the app and you dial it up 32 minutes. I want this civilization or this character or this time period, whatever.

1:32:54

Speaker 2

Yeah.

1:32:54

Aaron Francis

Generate, boom, here's your personalized story where you can-

1:32:58

Speaker 2

Yeah

1:32:58

Aaron Francis

... enter this universe that hopefully you love.

1:33:01

Speaker 2

Okay, so now let's think bigger.

1:33:03

Aaron Francis

Okay.

1:33:03

Speaker 2

So-

1:33:03

Aaron Francis

I love thinking bigger.

1:33:05

Speaker 2

Let's think bigger, Aaron. So I like this for that use case. I like it for, like, bedtime use case-

1:33:11

Aaron Francis

Yep

1:33:11

Speaker 2

... right? Of, like, ge- generator story, ki- obviously kids, whatever. So, like, maybe this is a platform for that type of interaction. You're just kicking it off with your story as the first-

1:33:22

Aaron Francis

With my first discrete-

1:33:23

Speaker 2

... fantasy thing

1:33:23

Aaron Francis

... concretion.

1:33:24

Speaker 2

Right.

1:33:24

Aaron Francis

But it is an abstract platform.

1:33:26

Speaker 2

Yes, and you have, uh, different authors do all sorts of different things. Kid boo- kid-

1:33:32

Aaron Francis

Yeah

1:33:32

Speaker 2

... not books, right? The core world.

1:33:33

Aaron Francis

Kid universes.

1:33:34

Speaker 2

Kid universe.

1:33:35

Aaron Francis

Kid databases, yeah.

1:33:36

Speaker 2

Love story, romance universe, whatever. A mil- obviously infinite ones of them. All those type of things.

1:33:43

Aaron Francis

There are infinite universes, which is terrifying.

1:33:44

Speaker 2

Infinite universes, and then boom, you can spit out whatever type of story you want, whatever you're interested in, but it's the same characters every time. That's where the AI-

1:33:52

Aaron Francis

Yep

1:33:52

Speaker 2

... fails now.

1:33:53

Aaron Francis

Oh.

1:33:53

Speaker 2

It's like, "Oh, build me a story," but it's, like, just some random shit, stupid. But like-

1:33:56

Aaron Francis

Yep

1:33:57

Speaker 2

... now if I can get into the characters, I know who the characters are, but I... different adventures from them. People can make YouTubes about the characters-

1:34:06

Aaron Francis

Yep

1:34:06

Speaker 2

... and what-

1:34:06

Aaron Francis

Yeah

1:34:06

Speaker 2

... their deal is and all that stuff. Like, you can build on that, where you can't build on when every time it's brand new, there's nothing to build on. But like, so, mm, I kinda like that.

1:34:14

Aaron Francis

This is the move. This is the move.

1:34:16

Speaker 2

I kinda like that.

1:34:17

Aaron Francis

We're back to software, baby.

1:34:19

Speaker 2

I think we're onto something. Back to software.

1:34:19

Aaron Francis

It always comes back to software.

1:34:21

Speaker 2

We know, that's 'cause that's what we know.

1:34:23

Aaron Francis

That's right.

1:34:23

Speaker 2

Let's bring back software. I like it. I like it. All right. Well, next week we, uh, expect you to have that all shipped and done, so we'll-

1:34:31

Aaron Francis

Yeah, I bet

1:34:32

Speaker 2

... we'll talk about that.

1:34:32

Aaron Francis

Yeah. We didn't even talk about outro- ... but I'm supposed to invent a universe.

1:34:36

Speaker 2

No.

1:34:36

Aaron Francis

Yeah.

1:34:36

Speaker 2

See us next week. Next week we'll talk about outro.

1:34:39

Aaron Francis

I'll end on this.

1:34:39

Speaker 2

Yes.

1:34:39

Aaron Francis

This is the week of the Laravel Holdings Incorporated marketing offsite.

1:34:45

Speaker 2

Oh, I didn't even know that was-

1:34:45

Aaron Francis

So the whole March... Yeah

1:34:46

Speaker 2

... we haven't talked about that. All right, we can't be done yet.

1:34:48

Aaron Francis

I know.

1:34:49

Speaker 2

Give it to us.

1:34:49

Aaron Francis

The whole marketing team is coming to... I did not pick this, but it worked out nicely. They're coming to Fort Worth, which is 45 minutes-

1:34:56

Speaker 2

Oh

1:34:56

Aaron Francis

... from Dallas.

1:34:57

Speaker 2

Wow, okay.

1:34:58

Aaron Francis

So me and, uh, my coworker, my former employee-

1:35:03

Speaker 2

Mm-hmm

1:35:03

Aaron Francis

... you'll remember at TryHard Studios, Sam, who now works-

1:35:06

Speaker 2

Mm-hmm

1:35:06

Aaron Francis

... at Laravel Holdings Incorporated, we're gonna drive over this afternoon together. We're gonna drive over to Fort Worth, and then almost all of the team is flying in, and so we're gonna have two days of, uh, just jamming, just hanging out.

1:35:21

Speaker 2

Oh, wow.

1:35:21

Aaron Francis

Rip- ripping out some stuff, having some fun. And can I tell you, I don't often call myself a genius publicly.

1:35:30

Speaker 2

I do.

1:35:31

Aaron Francis

This was one of my most genius moves right here.

1:35:33

Speaker 2

Yes.

1:35:33

Aaron Francis

Are you ready for this?

1:35:34

Speaker 2

Yeah, I get to-

1:35:34

Aaron Francis

Are you ready for this?

1:35:35

Speaker 2

I'm excited about genius moves.

1:35:36

Aaron Francis

So most offsites, you go to a hotel-

1:35:39

Speaker 2

Mm-hmm

1:35:39

Aaron Francis

... right?

1:35:40

Speaker 2

Right.

1:35:40

Aaron Francis

We're going to a hotel.

1:35:41

Speaker 2

Okay.

1:35:41

Aaron Francis

Most offsites you go to a hotel. That's fine. You need a place to meet.

1:35:46

Speaker 2

Yes.

1:35:46

Aaron Francis

So what, what is the normal thing to do when you need a place to meet in a hotel? What's the normal thing?

1:35:50

Speaker 2

Uh, well, I've, uh, what I've done in the past is rent a room from the hotel. Like, uh-

1:35:55

Aaron Francis

Rent a-

1:35:55

Speaker 2

They, they have a conference room, like, uh, whatever-

1:35:57

Aaron Francis

A conference room

1:35:57

Speaker 2

... in the, in the hotel. Yes.

1:35:59

Aaron Francis

So the normal thing is you rent a conference room from the hotel, right?

1:36:02

Speaker 2

Yes. Mm-hmm.

1:36:02

Aaron Francis

And you get a couple of tables, you get a projector, you get the room from 8:00 to 6:00, right?

1:36:08

Speaker 2

Right.

1:36:08

Aaron Francis

Whatever.

1:36:08

Speaker 2

Yep.

1:36:10

Aaron Francis

Terrible. Boring.

1:36:11

Speaker 2

Yeah.

1:36:11

Aaron Francis

Horrible idea.

1:36:12

Speaker 2

It is boring. Okay.

1:36:14

Aaron Francis

Stroke of genius.

1:36:15

Speaker 2

All right.

1:36:15

Aaron Francis

What we have done, we have rented the penthouse suite.

1:36:21

Speaker 2

Oh, yes.

1:36:24

Aaron Francis

We've rented the penthouse suite, and no one is gonna... No one sleeps there.

1:36:29

Speaker 2

Right.

1:36:30

Aaron Francis

Not a single person-

1:36:31

Speaker 2

That's just for hanging

1:36:31

Aaron Francis

... is gonna sleep there. It is just for hanging.

1:36:34

Speaker 2

Oh, I like that.

1:36:35

Aaron Francis

And so instead of going down to a soulless conference room-

1:36:38

Speaker 2

Yep

1:36:38

Aaron Francis

... and sitting at these long tables-

1:36:40

Speaker 2

Mm-hmm

1:36:40

Aaron Francis

... and pretending that we're doing presentations and stuff-

1:36:43

Speaker 2

Right

1:36:43

Aaron Francis

... we rented the penthouse suite, um, and we're gonna pile up snacks and drinks and adult drinks and games, like board games, stuff like that. That is going to be our, like, home base, our hang space-

1:36:58

Speaker 2

Oh, that's great

1:36:58

Aaron Francis

... for this next two or three days. Because obviously we need a place to get together and work, right?

1:37:05

Speaker 2

Right. Mm-hmm.

1:37:05

Aaron Francis

So we'll plug the HDMI into the TV in the room. We'll do some work. We'll have some fun. We also need a place to just have downtime together. That's half-

1:37:14

Speaker 2

Yep

1:37:14

Aaron Francis

... the point of doing an offsite is, like-

1:37:17

Speaker 2

Yep

1:37:17

Aaron Francis

... getting the team to cohere.

1:37:19

Speaker 2

Mm-hmm.

1:37:19

Aaron Francis

And so this will be our, our downtime space also This is our late night hanging space

1:37:26

Speaker 2

Yeah

1:37:26

Aaron Francis

... which is why no one is allowed to, to like occupy this room.

1:37:29

Speaker 2

Right. Yeah. We don't want that.

1:37:30

Aaron Francis

'Cause we don't wanna be in someone's actual room.

1:37:32

Speaker 2

Nah, nah.

1:37:32

Aaron Francis

That gets, that's uncomfortable-

1:37:33

Speaker 2

That's weird

1:37:33

Aaron Francis

... that's inappropriate.

1:37:35

Speaker 2

Yeah, yeah.

1:37:35

Aaron Francis

So when it's, you know, when we're done with dinner, we could, of course, go out to a bar and have s- have a couple of drinks and hang out. We can also go back to the penthouse, turn on some YouTube, fire up Settlers of Catan- ... make our own drinks, get our own snacks.

1:37:52

Speaker 2

Dude, I love this.

1:37:52

Aaron Francis

And people can just ... Pe- there can be attrition, right?

1:37:56

Speaker 2

Yeah, that's right.

1:37:56

Aaron Francis

You can say like, "Oh, well, it's 10:00. I'm gonna walk down to my room," and half-

1:38:00

Speaker 2

Yeah

1:38:00

Aaron Francis

... the team is gonna go to bed, and half the team's gonna stay up late and play Catan or something.

1:38:04

Speaker 2

Yeah.

1:38:04

Aaron Francis

But it's not like we're out at a loud bar and everybody's shouting at each other and-

1:38:09

Speaker 2

That's the thing, yes. This is the genius part.

1:38:12

Aaron Francis

Yes, it's great.

1:38:12

Speaker 2

Isn't this though? Like, I mean, the during the day part is fine. It's definitely gonna be better than a conference room-

1:38:17

Aaron Francis

It's gonna be better

1:38:17

Speaker 2

... so I already love it. But the night part is like-

1:38:20

Aaron Francis

Yep

1:38:20

Speaker 2

... you're there, you wanna have maybe some conversations.

1:38:23

Aaron Francis

Exactly.

1:38:23

Speaker 2

And you're at the loud bar-

1:38:24

Aaron Francis

No

1:38:24

Speaker 2

... that's like impossible to do. You're not there to hang out with the other people at the bar. You're not trying to get drunk-

1:38:28

Aaron Francis

No

1:38:28

Speaker 2

... and make new friends. But at the same time, like-

1:38:30

Aaron Francis

And you don't wanna sit in the lobby until midnight.

1:38:32

Speaker 2

Right. Yeah, right, it's uncomfortable. You're in some s- on some stool that's terrible-

1:38:36

Aaron Francis

Yep

1:38:36

Speaker 2

... or whatever. It's like nope, now we can like, we have couches, I'm sure there's a nice table or whatever.

1:38:40

Aaron Francis

Yep.

1:38:40

Speaker 2

There's a kitchen area. You can have snacks.

1:38:43

Aaron Francis

Yep.

1:38:43

Speaker 2

Everybody can be together. It's like not crazy loud, so you can actually have a conversation.

1:38:48

Aaron Francis

Mm-hmm.

1:38:49

Speaker 2

This is very good. I like this idea a lot.

1:38:52

Aaron Francis

Not just a hat rack-

1:38:54

Speaker 2

Very smart

1:38:54

Aaron Francis

... my friends.

1:38:54

Speaker 2

No

1:38:54

Aaron Francis

... pretty, pretty smart.

1:38:56

Speaker 2

Not just, not just for Estelle hats.

1:38:57

Aaron Francis

So-

1:38:57

Speaker 2

This is for real stuff, yeah

1:38:58

Aaron Francis

... yeah, me, me and Sam Chavez are gonna go to Costco today, um-

1:39:03

Speaker 2

Mm-hmm

1:39:03

Aaron Francis

... 'cause we're, we're driving. So we're gonna go to Costco, bring in all kinds of snacks, so much Diet Coke. Probably get some tequila and some large mixed-

1:39:10

Speaker 2

Get some Coke Zeros, come on

1:39:11

Aaron Francis

... get Mash or maybe, um, so we can have our, our home base, our fort.

1:39:17

Speaker 2

So when is this happening? So what's the deal?

1:39:18

Aaron Francis

Today.

1:39:19

Speaker 2

Today, tonight?

1:39:20

Aaron Francis

Yeah.

1:39:20

Speaker 2

People are flying in today?

1:39:22

Aaron Francis

People are flying in today.

1:39:23

Speaker 2

Okay.

1:39:23

Aaron Francis

So we're gonna go-

1:39:24

Speaker 2

So it starts today.

1:39:25

Aaron Francis

Sam and I are gonna go stock up the penthouse. We're gonna order some pizza 'cause everybody's arriving at different times.

1:39:30

Speaker 2

Right.

1:39:30

Aaron Francis

Um, we'll go out for dinners on the other nights, but-

1:39:33

Speaker 2

Mm-hmm

1:39:33

Aaron Francis

... we're gonna order some 'za. We're gonna start hanging. Everybody gets in. It's gonna be a freaking blast.

1:39:39

Speaker 2

And when's it end?

1:39:40

Aaron Francis

Uh, I think everybody leave, we check out of the hotel on Thursday, so it's just-

1:39:44

Speaker 2

Okay

1:39:45

Aaron Francis

... uh, full, full Tuesday, Wednesday. Uh, and then every-

1:39:47

Speaker 2

No, that's a, that's a big-

1:39:48

Aaron Francis

Yeah

1:39:48

Speaker 2

... that's a good chunk of time, yeah.

1:39:50

Aaron Francis

Yeah.

1:39:50

Speaker 2

That's if they're coming in today, and leave, leave, uh, Thursday. So-

1:39:54

Aaron Francis

Yeah

1:39:54

Speaker 2

... very fun.

1:39:56

Aaron Francis

Isn't that cool?

1:39:57

Speaker 2

That is very cool. I love this idea. I might have to steal that one.

1:40:00

Aaron Francis

Yep.

1:40:00

Speaker 2

Get the penthouse. Um-

1:40:01

Aaron Francis

Get the penthouse.

1:40:04

Speaker 2

I like that. And it's probably, it might even be cheaper than the conference room-

1:40:06

Aaron Francis

I think-

1:40:06

Speaker 2

... 'cause they always screw you for those conference rooms

1:40:08

Aaron Francis

... they al- they know you're a business when you're doing-

1:40:10

Speaker 2

Yeah

1:40:10

Aaron Francis

... the conference room, and they're like, "Oh, it's $1,200 a day" and you're like-

1:40:14

Speaker 2

Right

1:40:14

Aaron Francis

... "Just give me the nicest, biggest room- ... in the whole place," and they're like, "It's $900 a night." And you're like, "All right, that's better."

1:40:20

Speaker 2

Right.

1:40:20

Aaron Francis

Yeah.

1:40:21

Speaker 2

And now, how are you gonna work the keys?

1:40:24

Aaron Francis

It's a good question. I don't know.

1:40:25

Speaker 2

Hopefully they'll give you a bunch.

1:40:27

Aaron Francis

Yeah, hopefully they'll give us a bunch.

1:40:29

Speaker 2

Because like usually you need it for the elevator. I don't know about-

1:40:31

Aaron Francis

Yeah

1:40:31

Speaker 2

... that particular hotel, but, um, so hopefully-

1:40:34

Aaron Francis

Yeah

1:40:34

Speaker 2

... that part works out. That one could be the only tricky part. But I, either, either way, you could always go like, whatever, somebody could come down and get people if needed.

1:40:40

Aaron Francis

Yeah.

1:40:40

Speaker 2

So I like it. Ooh-

1:40:43

Aaron Francis

Pretty cool, huh?

1:40:43

Speaker 2

... this is a good idea. Where you, where is it, like what, what hotel? Um, maybe you don't wanna say the hotel, but like-

1:40:48

Aaron Francis

Nah, I don't know

1:40:48

Speaker 2

... is it-

1:40:48

Aaron Francis

Um, some- somewhere in Fort Worth. I d- I actually don't know.

1:40:51

Speaker 2

Okay. Are you doing other activities or are you, are you-

1:40:53

Aaron Francis

We'll probably... So there are a couple of like Fort Worth-y restaurants that we'll go to.

1:40:58

Speaker 2

All right.

1:40:58

Aaron Francis

Um, Fort Worth is far more country than Dallas, and so I think-

1:41:02

Speaker 2

Okay

1:41:02

Aaron Francis

... they have like a, they've got the Stockyards out there. We might go check out the Stockyards. Um-

1:41:07

Speaker 2

Oh, that sounds cool. Sounds very Texan.

1:41:08

Aaron Francis

So we'll, we'll try to, we'll try to do some fun stuff, but the whole goal is basically-

1:41:13

Speaker 2

Yeah

1:41:13

Aaron Francis

... one, of course, we've got a big launch coming up in November where we're doing a bunch of stuff.

1:41:17

Speaker 2

Mm-hmm.

1:41:17

Aaron Francis

So we, we do need to like everyone get on the same page and do a little bit of a hackathon, but the other goal is just spend time together.

1:41:25

Speaker 2

Yeah.

1:41:26

Aaron Francis

You know, because it, being remote is awesome, but there's just a level of like trust when you've been together and worked together-

1:41:35

Speaker 2

Yeah

1:41:35

Aaron Francis

... uh, for a couple of days straight that then carries you in throughout the rest of the year.

1:41:41

Speaker 2

So are you trying to do this twice a year? What, what's your thinking on this?

1:41:44

Aaron Francis

Uh, once a year.

1:41:45

Speaker 2

Once a year.

1:41:45

Aaron Francis

So we'll do Laracon is the big, like all company offsite, and then-

1:41:50

Speaker 2

Mm-hmm

1:41:50

Aaron Francis

... teams kind of do their one-off offsites, uh-

1:41:54

Speaker 2

Okay

1:41:54

Aaron Francis

... at other times. Yeah.

1:41:57

Speaker 2

All right. I like it. Well, have fun with that. That's gonna be exciting.

1:42:00

Aaron Francis

Yeah, thanks.

1:42:00

Speaker 2

Getting the whole crew or most, most of the crew in town.

1:42:03

Aaron Francis

Most of them, yeah. Even many of the, uh-

1:42:05

Speaker 2

Penthouse living

1:42:06

Aaron Francis

... many of the Europeans are coming as well. Not all.

1:42:08

Speaker 2

Ah, got those Europeans.

1:42:08

Aaron Francis

It's, it's pretty far, but yeah, we're getting, we're getting most of them, so it's gonna be great.

1:42:13

Speaker 2

All right. How many people are there total now in your team?

1:42:17

Aaron Francis

Uh, on the marketing team?

1:42:18

Speaker 2

Yeah, yeah.

1:42:19

Aaron Francis

I wanna say like 14, 15, something like that.

1:42:22

Speaker 2

Okay. All right.

1:42:22

Aaron Francis

Yeah.

1:42:24

Speaker 2

It's a big shop there.

1:42:25

Aaron Francis

I know.

1:42:26

Speaker 2

Oh, my goodness. Crazy. All right.

1:42:29

Aaron Francis

So-

1:42:29

Speaker 2

Well, have fun with that. That'll be exciting update for next week.

1:42:32

Aaron Francis

Yep.

1:42:32

Speaker 2

I want full details-

1:42:33

Aaron Francis

Yep

1:42:33

Speaker 2

... which is possible. Um-

1:42:35

Aaron Francis

That'd be great

1:42:36

Speaker 2

... and especially how the penthouse worked out. This'll be-

1:42:37

Aaron Francis

Yeah

1:42:38

Speaker 2

... that'll be fun, uh, either way, if it worked out great or if it didn't-

1:42:41

Aaron Francis

Yep

1:42:41

Speaker 2

... work out great.

1:42:42

Aaron Francis

This is... I, I feel like this is a new strategy.

1:42:44

Speaker 2

Yeah.

1:42:44

Aaron Francis

I think the listeners that run offsites are gonna be, they're gonna be doing this now-

1:42:48

Speaker 2

They're gonna pick this one up

1:42:48

Aaron Francis

... 'cause this is just so much homier. It's so much better.

1:42:51

Speaker 2

Yeah, we just, when we did that, we did it around Laracon, but we did like our day or two before or after, whatever it was, and, uh, yeah, we did like the, they gave us this conference room. It had nothing in it.

1:43:02

Aaron Francis

I remember in-

1:43:03

Speaker 2

So we showed up, there was nothing in it

1:43:03

Aaron Francis

... I remember in Denver, you, you guys-

1:43:04

Speaker 2

Yeah

1:43:04

Aaron Francis

... were like right off the lobby in like a six-person table room.

1:43:07

Speaker 2

And then that was...

1:43:08

Aaron Francis

Yeah.

1:43:08

Speaker 2

Right, yeah , that was that year. Then this last year was like a room with nothing in it. So I go downstairs, I'm like, "There's nothing in this room." And they're like, "Okay. Well, we'll find somewhere else." So they found somewhere else in the basement somewhere or some other thing, and it was fine, but it was like silly. It's all like, yes, this big projector thing and-

1:43:23

Aaron Francis

Yeah

1:43:24

Speaker 2

... 30 people table, and there's like five of us, and-

1:43:27

Aaron Francis

Yeah

1:43:27

Speaker 2

... like we're not doing presentations, like this whole thing makes no sense. So-

1:43:31

Aaron Francis

You can't leave stuff in there

1:43:32

Speaker 2

... like-

1:43:32

Aaron Francis

You can't-

1:43:33

Speaker 2

Yeah, that's the whole thing

1:43:33

Aaron Francis

... you can't load in a bunch of snacks-

1:43:35

Speaker 2

Mm-hmm

1:43:35

Aaron Francis

... 'cause then you'd have to load them out, and so yep. I get it.

1:43:38

Speaker 2

Yep, you're kicked out at 5:00 or whatever and all that stuff, so. All right, I love it. That's... Oh, man, you're, you're, you're cooking with some good ideas lately. I don't even have negative stuff to say. I can't-

1:43:48

Aaron Francis

I know

1:43:49

Speaker 2

... I can't even make it up. You're just-

1:43:50

Aaron Francis

Love that from me

1:43:50

Speaker 2

... you're coming up with the good ideas.

1:43:52

Aaron Francis

Yep.

1:43:52

Speaker 2

Yeah. You're in a zone right now.

1:43:54

Aaron Francis

Yep.

1:43:54

Speaker 2

You're, you're locked in. All right. Thanks to all the sponsors. Check us, uh, all our old stuff, mostlytechnical.com. Email us at mostlytechnicalpodcast@gmail.com, and we will definitely see you next week. Talk to you later

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I’ll send you some more. Not too many.